Case study:
Brouwhoeve volledig geautomatiseerd met Odoo
Case study:
Brouwhoeve fully automated with Odoo
From artisanal brewery and distillery to one
clear digital operation
Brouwhoeve – Newconomie – Odoo
From craft brewery and distillery to one streamlined digital business operation
Brouwhoeve – Newconomie – Odoo
Brouwhoeve is a craft brewery and distillery located in Benissa, Alicante.
From Spain, Brouwhoeve produces craft beer, gin, whisky, rum, liqueurs, and other premium spirits with Dutch roots and Spanish influences.
In addition, Brouwhoeve handles various commercial activities, including B2B sales, consumer retail, liquor stores, delicatessen, private label, and multiple webshops in the Netherlands and Spain.
For a company with so many activities, clarity is essential. Production, inventory, sales, delivery, invoicing, excise administration, HACCP protocols, and multiple websites all need to be accurate. Not separate from each other, but together in one clear system.
Newconomie has Brouwhoeve helped to establish that structure with Odoo. The result is a fully automated operation where the entire process is visible and manageable: from purchasing to delivery, from brewing to distilling, and from webshop order to invoice.
Brouwhoeve is a craft brewery and distillery located in Benissa, Alicante.
From Spain, Brouwhoeve produces craft beer, gin, whisky, rum, liqueurs, and other premium spirits with Dutch roots and Spanish influences.
In addition, Brouwhoeve handles various commercial activities, including B2B sales, consumer retail, liquor stores, delicatessen, private label, and multiple webshops in the Netherlands and Spain.
For a company with so many activities, clarity is essential. Production, inventory, sales, delivery, invoicing, excise administration, HACCP protocols, and multiple websites all need to be accurate. Not separate from each other, but together in one clear system.
Newconomie has Brouwhoeve helped to establish that structure with Odoo. The result is a fully automated operation where the entire process is visible and manageable: from purchasing to delivery, from brewing to distilling, and from webshop order to invoice.
De opdracht:
Making of
Voor Brouwhoeve
The assignment:
one system for a company with many activities
Brouwhoeve has grown in recent years into much more than just a brewery or distillery. The company sells to business customers, resellers, hospitality, liquor stores, and consumers. There are also multiple websites and webshops active for the Netherlands and Spain, including B2B and B2C channels.
This created a clear need for structure.
The request to Newconomie was clear:
Set up Odoo so that Brouwhoeve can manage the entire company from one central environment.
This not only had to include administration but also the daily practice on the work floor. Think of inventory, production, recipes, batches, excise, HACCP, sales, delivery, invoicing, and multiple online sales channels. So the project was not about "installing software." It was about translating a versatile beverage company into a workable digital structure.
The assignment:
one system for a company with many activities
Brouwhoeve has grown in recent years into much more than just a brewery or distillery. The company sells to business customers, resellers, hospitality, liquor stores, and consumers. There are also multiple websites and webshops active for the Netherlands and Spain, including B2B and B2C channels.
This created a clear need for structure.
The request to Newconomie was clear:
Set up Odoo so that Brouwhoeve can manage the entire company from one central environment.
This not only had to include administration but also the daily practice on the work floor. Think of inventory, production, recipes, batches, excise, HACCP, sales, delivery, invoicing, and multiple online sales channels. So the project was not about "installing software." It was about translating a versatile beverage company into a workable digital structure.
The role of Newconomie:
from separate processes to one functioning whole
Newconomie is officially an Odoo partner and helps companies with implementation, workflow optimization, customization, training, and support. Newconomie's approach is not about a quick installation, but about a sustainable setup that fits how an organization really works.
At Brouwhoeve, this meant first understanding how the company is structured.
- Which activities belong to the Netherlands?
- Which activities belong to Spain?
- Which sales channels are B2B?
- Which webshops are for consumers?
- How do production, inventory, and administration intertwine?
- Where are the excise and HACCP obligations?
- And how do you ensure that customers can clearly find what they are looking for online?
Based on that, Newconomie has set up Odoo as the central business software for Brouwhoeve.
The role of Newconomie:
from separate processes to one functioning whole
Newconomie is officially an Odoo partner and helps companies with implementation, workflow optimization, customization, training, and support. Newconomie's approach is not about a quick installation, but about a sustainable setup that fits how an organization really works.
At Brouwhoeve, this meant first understanding how the company is structured.
- Which activities belong to the Netherlands?
- Which activities belong to Spain?
- Which sales channels are B2B?
- Which webshops are for consumers?
- How do production, inventory, and administration intertwine?
- Where are the excise and HACCP obligations?
- And how do you ensure that customers can clearly find what they are looking for online?
Based on that, Newconomie has set up Odoo as the central business software for Brouwhoeve.
What Newconomie has set up
What Newconomie has set up
Inventory fully in view
For Brouwhoeve, inventory is one of the most important parts of the business. There are raw materials, packaging, bottles, labels, semi-finished products, and finished products. In addition, there are various sales channels and locations.
With Odoo, the inventory has become much clearer. Brouwhoeve can better see what is available, what is needed for production, and what needs to be sold or delivered.
That brings peace to the daily operation.
Inventory fully in view
For Brouwhoeve, inventory is one of the most important parts of the business. There are raw materials, packaging, bottles, labels, semi-finished products, and finished products. In addition, there are various sales channels and locations.
With Odoo, the inventory has become much clearer. Brouwhoeve can better see what is available, what is needed for production, and what needs to be sold or delivered.
That brings peace to the daily operation.
Production of beer and distillates
Brewing beer and distilling are artisanal processes, but behind that craft lies a lot of administration and planning. Recipes, raw materials, batches, production steps, and final products must be carefully tracked.
Newconomie has organized the production process in Odoo so that Brouwhoeve has better control over the different steps. This makes it clearer what is being produced, which ingredients are used, and how products move through the process. For the brewery and distillery, this means more overview, less manual work, and better control.
Production of beer and distillates
Brewing beer and distilling are artisanal processes, but behind that craft lies a lot of administration and planning. Recipes, raw materials, batches, production steps, and final products must be carefully tracked.
Newconomie has organized the production process in Odoo so that Brouwhoeve has better control over the different steps. This makes it clearer what is being produced, which ingredients are used, and how products move through the process. For the brewery and distillery, this means more overview, less manual work, and better control.
Excise administration better organized
For a brewery and distillery, excise administration is an important and sensitive part. Beverage production requires accurate registration of production, inventory, movements, and sales. In the new Odoo environment, this administration is much better structured.
As a result, reporting becomes easier and information is found more quickly. For Brouwhoeve, this is one of the biggest improvements: less searching, less loose administration, and more trust in the numbers.
Excise administration better organized
For a brewery and distillery, excise administration is an important and sensitive part. Beverage production requires accurate registration of production, inventory, movements, and sales. In the new Odoo environment, this administration is much better structured.
As a result, reporting becomes easier and information is found more quickly. For Brouwhoeve, this is one of the biggest improvements: less searching, less loose administration, and more trust in the numbers.
HACCP protocols and reports
Food safety and quality also play an important role. Brouwhoeve works with production processes where controls, protocols, and reports are important.
Newconomie has organized the HACCP registrations and reports more clearly. This allows Brouwhoeve to better document what happens, when controls are performed, and what information is needed for internal or external reporting. This makes quality not only important but also demonstrable.
HACCP protocols and reports
Food safety and quality also play an important role. Brouwhoeve works with production processes where controls, protocols, and reports are important.
Newconomie has organized the HACCP registrations and reports more clearly. This allows Brouwhoeve to better document what happens, when controls are performed, and what information is needed for internal or external reporting. This makes quality not only important but also demonstrable.
Sales, delivery, and invoicing
An order must ultimately run smoothly through the company. From quote or webshop order to delivery. From delivery to invoice. From customer request to clear administration.
With Odoo, sales, logistics, and invoicing are better connected. This results in less duplicate work and a lower chance of errors. For Brouwhoeve, this means that the administration aligns better with practice.
Sales, delivery, and invoicing
An order must ultimately run smoothly through the company. From quote or webshop order to delivery. From delivery to invoice. From customer request to clear administration.
With Odoo, sales, logistics, and invoicing are better connected. This results in less duplicate work and a lower chance of errors. For Brouwhoeve, this means that the administration aligns better with practice.
Multi-company and multi-site structure
Brouwhoeve operates with multiple activities, multiple websites, and multiple countries. There is business sales, consumer sales, liquor store sales, delicatessen sales, and private label. The website of Brouwhoeve also clearly shows different channels for the Netherlands, Spain, B2B, and B2C.
Newconomie has translated this structure into Odoo. As a result, the different activities remain administratively clearly separated, while they can still be managed from one central environment. This is important for the company itself, but also for customers. They need to understand online where they should go: business webshop, consumer shop, liquor store, delicatessen, or private label.
Multi-company and multi-site structure
Brouwhoeve operates with multiple activities, multiple websites, and multiple countries. There is business sales, consumer sales, liquor store sales, delicatessen sales, and private label. The website of Brouwhoeve also clearly shows different channels for the Netherlands, Spain, B2B, and B2C.
Newconomie has translated this structure into Odoo. As a result, the different activities remain administratively clearly separated, while they can still be managed from one central environment. This is important for the company itself, but also for customers. They need to understand online where they should go: business webshop, consumer shop, liquor store, delicatessen, or private label.
Making of: from analysis to working Odoo environment
Making of: from analysis to working Odoo environment
1. Understanding the business structure
The project started with mapping all activities. Brouwhoeve is not a standard company with one sales channel. It is a combination of production, trade, retail, online sales, and international activities.
Therefore, it first had to be clear how everything is connected.
2. Translating processes to Odoo
Then the processes were translated to Odoo. Purchasing, inventory, production, sales, delivery, and invoicing had to connect logically.
The principle was always: the system must support practice, not make it more complicated.
3. Structuring inventory and production
Inventory and production took on a central role. Especially for a brewery and distillery, it is important that raw materials, batches, and finished products can be tracked well. Newconomie has organized this clearly, so Brouwhoeve can see more quickly what is happening.
4. Making excise and HACCP clear
Excise administration and HACCP protocols are components that often take a lot of time when they are not well organized.
By better structuring these processes within Odoo, reporting has become easier and information is more readily available.
5. Logically connecting websites and webshops
Brouwhoeve has multiple online channels. Newconomie has helped to organize these activities more clearly, so that the different websites and shops align better with the administration and customer structure. This creates more clarity for both Brouwhoeve and the customer.
1. Understanding the business structure
The project started with mapping all activities. Brouwhoeve is not a standard company with one sales channel. It is a combination of production, trade, retail, online sales, and international activities.
Therefore, it first had to be clear how everything is connected.
2. Translating processes to Odoo
Then the processes were translated to Odoo. Purchasing, inventory, production, sales, delivery, and invoicing had to connect logically.
The principle was always: the system must support practice, not make it more complicated.
3. Structuring inventory and production
Inventory and production took on a central role. Especially for a brewery and distillery, it is important that raw materials, batches, and finished products can be tracked well. Newconomie has organized this clearly, so Brouwhoeve can see more quickly what is happening.
4. Making excise and HACCP clear
Excise administration and HACCP protocols are components that often take a lot of time when they are not well organized.
By better structuring these processes within Odoo, reporting has become easier and information is more readily available.
5. Logically connecting websites and webshops
Brouwhoeve has multiple online channels. Newconomie has helped to organize these activities more clearly, so that the different websites and shops align better with the administration and customer structure. This creates more clarity for both Brouwhoeve and the customer.
The result: more calm, more overview, and better control
Through the implementation of Odoo, Brouwhoeve now has much more control over the entire company.
The main results:
Inventory is fully more transparent;
Production of beer and spirits is clearer;
Excise administration is better organized;
HACCP protocols and reports are clearer;
Sales, delivery, and invoicing are better aligned;
Multiple countries, companies, and websites are logically structured;
B2B and B2C activities are better separated;
The administration supports the practice;
Brouwhoeve can grow further with more structure
The result: more calm, more overview, and better control
With the implementation of Odoo, Brouwhoeve now has much more control over the entire company.
The main results:
Inventory is fully more transparent;
Production of beer and spirits is clearer;
Excise administration is better organized;
HACCP protocols and reports are clearer;
Sales, delivery, and invoicing are better aligned;
Multiple countries, companies, and websites are logically structured;
B2B and B2C activities are better separated;
The administration supports the practice;
Brouwhoeve can grow further with more structure
Where information could previously become fragmented, there is now one central basis. Everyone works with the same data.
This leads to less noise, less manual work, and more trust in daily processes.
Where information could previously become fragmented, there is now one central basis. Everyone works with the same data.
This leads to less noise, less manual work, and more trust in daily processes.
For Brouwhoeve, this is especially a relief
For Brouwhoeve, the profit is not only in software. The biggest gain is in overview.
- Inventory is more visible.
- Production is easier to follow.
- Excise reports are simpler.
- HACCP registrations are clearer.
- Webshops and administration are better aligned.
- And the various activities in the Netherlands and Spain are better organized.
This makes the company not only more efficient but also better scalable.
For Brouwhoeve, this is especially a relief
For Brouwhoeve, the profit is not only in software. The biggest gain is in overview.
- Inventory is more visible.
- Production is easier to follow.
- Excise reports are simpler.
- HACCP registrations are clearer.
- Webshops and administration are better aligned.
- And the various activities in the Netherlands and Spain are better organized.
This makes the company not only more efficient but also better scalable.
Why this case is important for other beverage companies
Many breweries, distilleries, liquor stores, and beverage wholesalers grow organically.
- First comes production.
- Then sales.
- Then the webshop.
- Then B2B.
- Then export.
- Then inventory issues.
- Then administration.
- And eventually, a jumble of systems, Excel files, and loose processes arises.
The case of Brouwhoeve shows that this can be different.
With the right Odoo setup, a single digital foundation is created for the entire company. Not only for administration, but also for production, inventory, sales, quality, reporting, and online growth.
For companies in beverages, food, retail, and production, this is exactly where digitization adds value.
Why this case is important for other beverage companies
Many breweries, distilleries, liquor stores, and beverage wholesalers grow organically.
- First comes production.
- Then sales.
- Then the webshop.
- Then B2B.
- Then export.
- Then inventory issues.
- Then administration.
- And eventually, a jumble of systems, Excel files, and loose processes arises.
The case of Brouwhoeve shows that this can be different.
With the right Odoo setup, a single digital foundation is created for the entire company. Not only for administration, but also for production, inventory, sales, quality, reporting, and online growth.
For companies in beverages, food, retail, and production, this is exactly where digitization adds value.
Would you like to take your brewery, distillery, liquor store, wholesaler, or
production company to the next level by organizing smarter with Odoo?
Newconomie helps you to make processes clear,
set up systems properly, and prepare your company for further growth.
Do you want to organize your brewery, distillery, liquor store, wholesale, or
production company smarter with Odoo?
Newconomie helps you to make processes clear,
set up systems properly, and prepare your company for further growth.