Case study:
La Bouteille groeit lokaal en online met Newconomie
Case study:
La Bouteille grows locally and online with Newconomie
From trusted liquor store in Hellevoetsluis to a strong local webshop for delicacies, gift packages and experiences
✽ La Bouteille – Newconomie – Odoo – Complete unburdening
From a trusted liquor store in Hellevoetsluis to a strong local webshop for delicacies, gift packages, and experience
✽ La Bouteille - Newconomie - Odoo - Full service management
On public business information registries, La Bouteille is described as a liquor store and wine shop in the De Struytse Hoeck shopping center in Hellevoetsluis.
Eric, the owner of La Bouteille, wanted to expand his business operations. Not by letting go of his trusted physical store, but precisely by combining the strength of the shop with a modern online approach.
The wish was clear: more automation, better online visibility, and a new commercial expansion through an online delicatessen website and webshop.
Newconomie took on this project from a broader role than just technical implementation. For La Bouteille, Newconomie handles not only the setup in Odoo and the construction of the webshop, but also the daily execution of marketing, promotion, content, newsletters, social media, blogs, and webshop management.
That is what makes this case unique. This is not a standard website project; it is an example of full service management
De winkel is gevestigd in winkelcentrum De Struytse Hoeck en richt zich op klanten die kwaliteit, persoonlijk advies en bijzondere producten waarderen. La Bouteille is actief in Voorne-Putten en bedient klanten uit onder meer Hellevoetsluis, Brielle, Rockanje, Oostvoorne, Zuidland, Spijkenisse en de omliggende regio.
Op publieke bedrijfsinformatie wordt La Bouteille described as a liquor store and wine shop in the shopping center The Struytse Hoeck in Hellevoetsluis.
Eric, owner of La Bouteille, wanted to expand his activities. Not by letting go of the familiar store, but precisely by combining the strength of the store with a modern online approach.
The wish was clear: more automation, better online visibility, and a new commercial expansion through an online delicatessen website and webshop.
Newconomie has taken on this project from a broader role than just technical
realization. For La Bouteille, Newconomie provides not only the setup in Odoo and the
construction of the webshop, but also the daily execution of marketing, promotion, content,
newsletters, social media, blogs, and webshop management.
This makes this case special. This is not a standard website project. This is an example
of complete unburdening.
The assignment: expand without extra pressure on the entrepreneur
La Bouteille already had a strong local base. Customers know the store, appreciate the advice and come for wines, specialty drinks, gift packages, and personal service. But growth takes time. Building a webshop is one thing. Making a webshop successful is something else.
That is why Eric wanted not just a nice website, but a complete approach in which Newconomie remains actively involved in the execution. The assignment given to Newconomie consisted of three parts:
1. Build a new online delicatessen website and webshop.
De webshop moest passen bij de uitstraling van La Bouteille: tasty, personal, local
and focused on quality.
2. Ensure that the website is easily found on Google.
The website needed to be equipped from the ground up with SEO, so that La Bouteille becomes more discoverable
organically for local and commercial keywords.
3. Take the execution of marketing and promotion off your hands.
Newconomie needed to not only advise but also actually do: posting on social media,
creating and sending newsletters, writing blogs, adding products, processing
promotions, and keeping the webshop up to date.
Exactly that aligns with the service Complete Unburdening from Newconomie.
Newconomie
describes this approach as more than implementation: the daily management of administration,
marketing, and processes takes time and expertise, which is why Newconomie functions as an external
team and ensures that Odoo is actively used and managed.
The assignment: expand without extra pressure on the entrepreneur
La Bouteille already had a strong local base. Customers know the store, appreciate the advice and come for wines, specialty drinks, gift packages, and personal service. But growth takes time. Building a webshop is one thing. Making a webshop successful is something else.
That is why Eric wanted not only a beautiful website, but a complete approach in which Newconomie also remains actively involved. The assignment to Newconomie consisted of three components:
1. Build a new online delicatessen website and webshop. The webshop had to match the image of La Bouteille: tasteful, personal, local and focused on quality.
2. Ensure that the website is easily found on Google.
The website had to be equipped from the ground up with SEO, so that La Bouteille becomes organically
more easily found on local and commercial keywords.
3. Take the execution of marketing and promotion off their hands.
Newconomie had to not only advise, but also actually do: posting on social media
creating and sending newsletters, writing blogs, adding products, processing
promotions and keeping the webshop up to date.
Exactly that aligns with the service Complete Care of Newconomie.
Newconomie
describes this approach as more than implementation: managing administration,
marketing, and processes daily takes time and expertise, therefore Newconomie functions as an external
team and ensures that Odoo is actively used and managed.
The role of Newconomie: not only building, but
continuing to execute
Many entrepreneurs have a website built and are then left asking: "What now?"
Who will upload new products?
Who will write the texts?
Who will design the newsletter?
Who will post promotions on social media?
Who will keep the webshop clean and optimized?
Who will ensure Google understands the pages properly?
At La Bouteille, Newconomie actively takes over these tasks.
Newconomie thus becomes not just a remote supplier, but an extension of the
company. Within the service of complete unburdening, Newconomie mentions among
other things website management, SEO, Google Ads, email marketing, CRM, inventory management,
sales processes, reports and dashboards as tasks that can be
performed. Newconomie also describes the approach as one system, one partner, and one
point of contact.
The role of Newconomie: not just building, but
continuing to execute
Many entrepreneurs have a website made and then get the question: “What now?”
Who places new products?
Who writes the texts?
Who creates the newsletter?
Who sets up actions on social media?
Who keeps the webshop clean?
Who ensures that Google understands the pages correctly?
Who comes up with local campaigns for holidays, tastings, and gift packages?
At La Bouteille takes Newconomie these activities actively over.
Newconomie thus does not become a remote supplier, but an extension of the
company. Within the service of complete unburdening, Newconomie mentions among other
website management, SEO, Google Ads, email marketing, CRM, inventory management,
sales processes, reports and dashboards as activities that can be
performed. Newconomie also describes the approach as one system, one partner, and one
point of contact.
What Newconomie Has Realized
What Newconomie has realized
A new delicacies website and webshop
A new online environment has been set up around delicacies, gift packages, and flavor experiences. The website presents La Bouteille as a specialist in original gifts, wines, artisanal delicacies, and gastronomic products.
The site highlights gift packages for Mother's Day, Father's Day, birthdays, Christmas, and corporate gifts, among others.
The expansion into delicacies is a logical step. Customers at La Bouteille do not just buy a bottle of wine or a special drink; they are often looking for a complete gift or a tasteful combination for an evening drink, dinner, holiday, or business occasion. The webshop makes it possible to extend that experience online.
Think of:
● Wine gifts;
● Drink/snack platters
● Christmas hampers;
● Corporate gifts;
● Delicacy packages;
● Spanish specialties;
● Olive oil, cheese, olives, chocolate, and tea;
● Online ordering with in-store pickup
● Local gift packages for customers in Voorne-Putten;
The website connects to the strength of the physical store: personal, quality, and local. aan op de kracht van de fysieke winkel: persoonlijk, kwalitatief en lokaal.
Odoo as a technical basis
The website and webshop are set up within the Odoo environment.
This means that webshop,
products, orders, customer data, and management can be organized centrally.
For La Bouteille this is important because the webshop should not be separate from daily
practice. Products must be easy to add. Promotions must go live quickly.
Orders must come in clearly. Customers must be able to order, pay, and pick up or have delivered clearly.
With Odoo a practical basis is created that allows La Bouteille to grow further without everything becoming fragmented.
For Newconomie Odoo is not just software, but the central system where technology,
marketing, and execution come together.
niet alleen software, maar het centrale systeem waar techniek,
marketing en uitvoering samenkomen.
SEO from the ground up
Een webshop heeft pas waarde wanneer klanten hem kunnen vinden.
Therefore, the website of La Bouteille has been equipped with SEO. This means that
pages, texts, categories, product descriptions, titles, meta descriptions, and internal
links are structured in such a way that Google better understands what the website is about.
For La Bouteille, the focus is primarily on local findability.
The SEO approach is not intended as a one-time action.
Newconomie continues to maintain,
extend, and improve the website with new content, blogs, products, and
campaigns.
Important search directions include:
● liquor store Hellevoetsluis;
● wine trade Hellevoetsluis;
● delicacies Hellevoetsluis;
● gift package Hellevoetsluis;
● wine gift Voorne-Putten;
● Christmas packages Hellevoetsluis;
● corporate gifts Voorne-Putten;
● snack package Hellevoetsluis;
● Spanish delicacies Hellevoetsluis;
● local webshop delicacies Voorne-Putten.
Local marketing for
Voorne-Putten
La Bouteille targets primarily the local and regional market.
Therefore, marketing should not be generic, but recognizable to people in the area. Newconomie helps La Bouteille become visible online to customers in:
● Voorne aan Zee;
● Brielle;
● Rockanje;
● Oostvoorne;
● Zuidland;
● Spijkenisse;
● Voorne-Putten;
● Goeree-Overflakkee;
● Surrounding villages and shopping areas
The power lies in local recognition. A customer is not looking for an anonymous webshop, but for a reliable shop nearby where they can go for advice, gifts, wine, party snacks, and personal service. Therefore, local terms, promotions, and seasonal events are smartly incorporated into the content.
Examples:
"Order your wine gift online and pick it up in Hellevoetsluis."
"A tasteful Christmas hamper for companies in Voorne-Putten."
"A drink package from La Bouteille for an evening with friends."
"Corporate gifts with personal advice from Eric and Fenna."
On the delicacies site, Eric and Fenna are also mentioned as the points of contact for advice regarding gift packages.
A new delicacies website and webshop
A new online environment has been set up around delicacies, gift packages, and flavor experiences. The website presents La Bouteille as a specialist in original gifts, wines, artisanal delicacies, and gastronomic products.
The site highlights gift packages for Mother's Day, Father's Day, birthdays, Christmas, and corporate gifts, among others.
The expansion into delicacies is a logical step. Customers at La Bouteille do not just buy a bottle of wine or a special drink; they are often looking for a complete gift or a tasteful combination for an evening drink, dinner, holiday, or business occasion. The webshop makes it possible to extend that experience online.
Think of:
● Wine gifts;
● Drink/snack platters
● Christmas hampers;
● Corporate gifts;
● Delicacy packages;
● Spanish specialties;
● Olive oil, cheese, olives, chocolate, and tea;
● Online ordering with in-store pickup
● Local gift packages for customers in Voorne-Putten;
The website connects to the strength of the physical store: personal, quality, and local. aan op de kracht van de fysieke winkel: persoonlijk, kwalitatief en lokaal.
Odoo as a technical basis
The website and webshop are set up within the Odoo environment.
This means that webshop,
products, orders, customer data, and management can be organized centrally.
For La Bouteille this is important because the webshop should not be separate from daily
practice. Products must be easy to add. Promotions must go live quickly.
Orders must come in clearly. Customers must be able to order, pay, and pick up or have delivered clearly.
With Odoo a practical basis is created that allows La Bouteille to grow further without everything becoming fragmented.
For Newconomie Odoo is not just software, but the central system where technology,
marketing, and execution come together.
niet alleen software, maar het centrale systeem waar techniek,
marketing en uitvoering samenkomen.
SEO from the ground up
Een webshop heeft pas waarde wanneer klanten hem kunnen vinden.
Therefore, the website of La Bouteille has been equipped with SEO. This means that
pages, texts, categories, product descriptions, titles, meta descriptions, and internal
links are structured in such a way that Google better understands what the website is about.
For La Bouteille, the focus is primarily on local findability.
The SEO approach is not intended as a one-time action.
Newconomie continues to maintain,
extend, and improve the website with new content, blogs, products, and
campaigns.
Important search directions include:
● liquor store Hellevoetsluis;
● wine trade Hellevoetsluis;
● delicacies Hellevoetsluis;
● gift package Hellevoetsluis;
● wine gift Voorne-Putten;
● Christmas packages Hellevoetsluis;
● corporate gifts Voorne-Putten;
● snack package Hellevoetsluis;
● Spanish delicacies Hellevoetsluis;
● local webshop delicacies Voorne-Putten.
Local marketing for
Voorne-Putten
La Bouteille targets primarily the local and regional market.
Therefore, marketing should not be generic, but recognizable to people in the area. Newconomie helps La Bouteille become visible online to customers in:
● Voorne aan Zee;
● Brielle;
● Rockanje;
● Oostvoorne;
● Zuidland;
● Spijkenisse;
● Voorne-Putten;
● Goeree-Overflakkee;
● Surrounding villages and shopping areas
The power lies in local recognition. A customer is not looking for an anonymous webshop, but for a reliable shop nearby where they can go for advice, gifts, wine, party snacks, and personal service. Therefore, local terms, promotions, and seasonal events are smartly incorporated into the content.
Examples:
"Order your wine gift online and pick it up in Hellevoetsluis."
"A tasteful Christmas hamper for companies in Voorne-Putten."
"A drink package from La Bouteille for an evening with friends."
"Corporate gifts with personal advice from Eric and Fenna."
On the delicacies site, Eric and Fenna are also mentioned as the points of contact for advice regarding gift packages.
A new delicacies website and webshop
A new online environment has been set up around delicacies, gift packages, and flavor experiences. The website presents La Bouteille as a specialist in original gifts, wines, artisanal delicacies, and gastronomic products.
The site highlights gift packages for Mother's Day, Father's Day, birthdays, Christmas, and corporate gifts, among others.
The expansion into delicacies is a logical step. Customers at La Bouteille do not just buy a bottle of wine or a special drink; they are often looking for a complete gift or a tasteful combination for an evening drink, dinner, holiday, or business occasion. The webshop makes it possible to extend that experience online.
Think of:
● Wine gifts;
● Drink/snack platters
● Christmas hampers;
● Corporate gifts;
● Delicacy packages;
● Spanish specialties;
● Olive oil, cheese, olives, chocolate, and tea;
● Online ordering with in-store pickup
● Local gift packages for customers in Voorne-Putten;
The website connects to the strength of the physical store: personal, quality, and local. aan op de kracht van de fysieke winkel: persoonlijk, kwalitatief en lokaal.
Odoo as a technical basis
The website and webshop are set up within the Odoo environment.
This means that webshop,
products, orders, customer data, and management can be organized centrally.
For La Bouteille this is important because the webshop should not be separate from daily
practice. Products must be easy to add. Promotions must go live quickly.
Orders must come in clearly. Customers must be able to order, pay, and pick up or have delivered clearly.
With Odoo a practical basis is created that allows La Bouteille to grow further without everything becoming fragmented.
For Newconomie Odoo is not just software, but the central system where technology,
marketing, and execution come together.
niet alleen software, maar het centrale systeem waar techniek,
marketing en uitvoering samenkomen.
SEO from the ground up
Een webshop heeft pas waarde wanneer klanten hem kunnen vinden.
Therefore, the website of La Bouteille has been equipped with SEO. This means that
pages, texts, categories, product descriptions, titles, meta descriptions, and internal
links are structured in such a way that Google better understands what the website is about.
For La Bouteille, the focus is primarily on local findability.
The SEO approach is not intended as a one-time action.
Newconomie continues to maintain,
extend, and improve the website with new content, blogs, products, and
campaigns.
Important search directions include:
● liquor store Hellevoetsluis;
● wine trade Hellevoetsluis;
● delicacies Hellevoetsluis;
● gift package Hellevoetsluis;
● wine gift Voorne-Putten;
● Christmas packages Hellevoetsluis;
● corporate gifts Voorne-Putten;
● snack package Hellevoetsluis;
● Spanish delicacies Hellevoetsluis;
● local webshop delicacies Voorne-Putten.
Local marketing for
Voorne-Putten
La Bouteille targets primarily the local and regional market.
Therefore, marketing should not be generic, but recognizable to people in the area. Newconomie helps La Bouteille become visible online to customers in:
● Voorne aan Zee;
● Brielle;
● Rockanje;
● Oostvoorne;
● Zuidland;
● Spijkenisse;
● Voorne-Putten;
● Goeree-Overflakkee;
● Surrounding villages and shopping areas
The power lies in local recognition. A customer is not looking for an anonymous webshop, but for a reliable shop nearby where they can go for advice, gifts, wine, party snacks, and personal service. Therefore, local terms, promotions, and seasonal events are smartly incorporated into the content.
Examples:
"Order your wine gift online and pick it up in Hellevoetsluis."
"A tasteful Christmas hamper for companies in Voorne-Putten."
"A drink package from La Bouteille for an evening with friends."
"Corporate gifts with personal advice from Eric and Fenna."
On the delicacies site, Eric and Fenna are also mentioned as the points of contact for advice regarding gift packages.
A new delicatessen website en webshop
Voor La Bouteille is een nieuwe online omgeving opgezet rondom delicatessen,
cadeaupakketten en smaakbeleving.
De website presenteert La Bouteille als specialist in
originele cadeaus, wijnen, ambachtelijke lekkernijen en gastronomische producten.
De site
noemt onder andere cadeaupakketten voor Moederdag, Vaderdag, birthdays, Christmas and
corporate gifts.
The expansion into delicacies makes sense. Customers buy at La Bouteille not only a bottle
of wine or a special drink, but often look for a complete gift or a tasteful
combination for a drink, dinner, holiday or business occasion.
The webshop makes it possible to extend that experience online.
Think of:
● Wine gifts;
● Snack packages;
● Christmas packages;
● Corporate gifts;
● Delicacy packages;
● Spanish specialties;
● Olive oil, cheese, olives, chocolate and tea;
● Order online and pick up in the store.
● Local gift packages for customers from
Voorne-Putten;
The website connects with that to the strength of the physical store: personal, quality and local.
Odoo as a technical basis
The website and webshop are set up within the Odoo environment.
That means that webshop,
products, orders, customer data and management can be organized centrally.
For La Bouteille is this important because the webshop should not be separate from daily
practice. Products must be easy to add. Promotions must go live quickly.
Orders must come in clearly. Customers must be able to order, pay, and pick up or have delivered clearly.
With Odoo, a practical foundation is created that allows La Bouteille to grow further without
everything becoming fragmented.
For Newconomie, Odoo is not just software, but the central system where technology,
marketing, and execution come together.
SEO from the ground up
A webshop only has value when customers can find it.
That is why the website of La Bouteille has been equipped with SEO. This means that
pages, texts, categories, product descriptions, titles, meta descriptions, and internal
links are structured so that Google better understands what the website is about.
For La Bouteille, the focus is mainly on local findability.
The SEO approach is not intended as a one-time action.
Newconomie continues to maintain,
extend, and improve the website with new content, blogs, products, and
campaigns.
Important search directions include:
● liquor store Hellevoetsluis;
● wine trade Hellevoetsluis;
● delicacies Hellevoetsluis;
● gift package Hellevoetsluis;
● wine gift Voorne-Putten;
● Christmas packages Hellevoetsluis;
● corporate gifts Voorne-Putten;
● snack package Hellevoetsluis;
● Spanish delicacies Hellevoetsluis;
● local webshop delicacies Voorne-Putten.
Local marketing for
Voorne-Putten
La Bouteille primarily focuses on the local and regional market.
Therefore, the marketing
should not be general, but recognizable to people from the area.
Newconomie helps La Bouteille to become visible online to customers in:
● Voorne aan Zee;
● Brielle;
● Rockanje;
● Oostvoorne;
● Zuidland;
● Spijkenisse;
● Voorne-Putten;
● Goeree-Overflakkee;
● surrounding villages and shopping areas.
The strength lies in local recognition. A customer does not seek an anonymous webshop, but a
reliable store nearby where one can go for advice, gifts, wine,
snack products, and personal service.
Therefore, local terms, actions, and moments are cleverly incorporated into the content.
Examples:
“Order your wine gift online and pick it up in Hellevoetsluis.”
“A tasteful Christmas package for businesses in Voorne-Putten.”
"A drink package from La Bouteille for an evening with friends."
"Corporate gifts with personal advice from Eric and Fenna."
Op de delicatessen site wordt Eric en Fenna ook genoemd als aanspreekpunt voor advies
bij cadeaupakketten.
Complete unburdening: what Newconomie executes
Dit is het belangrijkste onderdeel van deze case study.
Bij La Bouteille doet Newconomie more than delivering a system. Newconomie takes
over active tasks that normally cost a lot of time for an entrepreneur.
Website and webshop management
Newconomie takes care of the daily management of the website and webshop.
● Adding new products;
● Processing product photos;
● Writing product descriptions;
● Keeping categories updated;
● Creating promotions and seasonal pages;
● Processing prices and promotions;
● Checking sold-out products;
● Updating gift packages;
● Creating landing pages for holidays;
● Resolving error messages and technical issues;
● Keeping the webshop current for customers.
Complete unburdening: what Newconomie executes and takes care of
This is the most important part of this case study. At La Bouteille Newconomie does more than delivering a system. Newconomie takes over active tasks that normally cost a lot of time for an entrepreneur.
Website and webshop management
Newconomie takes care of the daily management of the website and webshop.
● Adding new products;
● Processing product photos;
● Writing product descriptions;
● Keeping track of categories;
● Creating promotions and seasonal pages;
● Processing prices and promotions;
● Checking sold-out products;
● Updating gift packages;
● Creating landing pages for holidays;
● Resolving error messages and technical issues;
● Keeping the webshop up to date for customers.
Social media execution
Newconomie also takes care of the actual placement of advertising and content on social
media.
Not just advice or a content plan, but real execution.
Think of posts for:
● New products;
● Offers;
● Gift packages;
● Christmas packages;
● Mother's Day and Father's Day;
● Valentine's;
● Easter;
● Tastings;
● Wine advice;
● Store news;
● Local promotions;
● Store news;
● Atmosphere images from the store;
● Delicacy combinations;
● Snack boards;
● Corporate gifts.
Channels that make sense:
● Facebook;
● Instagram;
● Google Business Profile;
● LinkedIn for business gifts;
● Possibly TikTok or Reels for short product videos;
● WhatsApp or customer groups for regular customers, where appropriate and according to consent.
Important: Because La Bouteille operates in the alcohol sector, communication must be careful. Newconomie can assist by maintaining constant compliance with NIX18 regulations, promoting responsible alcohol consumption, and ensuring clear age verification communication in relevant locations.
Social media execution
Newconomie also takes care of the actual placement of advertisements and content on social media. Not just advice or a content plan, but real execution.
Think of posts for:
● New products;
● Offers;
● Gift packages;
● Christmas packages;
● Mother's Day and Father's Day;
● Valentine's;
● Easter;
● Tastings;
● Wine advice;
● Store news;
● Local actions;
● Store news;
● Atmosphere images from the store;
● Delicacy combinations;
● Snack boards;
● Corporate gifts.
Kanalen die hierbij logisch zijn:
● Facebook;
● Instagram;
● Google Bedrijfsprofiel;
● LinkedIn voor zakelijke geschenken;
● Possible TikTok or Reels for short product videos;
● WhatsApp or customer groups for regular customers, where appropriate and according to
consent.
Important: Because La Bouteille is active in beverages, communication must be careful.
Newconomie can help with consistent attention to NIX18, responsible
alcohol consumption and clear age communication in relevant places.
Newsletters create and send
Email marketing is highly valuable for a local specialty shop. Newconomie handles not only the technical setup for La Bouteille, but also the content creation and distribution of newsletters.
Potential newsletters include:
● Monthly offers;
● New wine arrivals;
● Gift packages of the month;
● Christmas hampers and corporate gifts;
● Father's Day and Mother's Day gifts
● Tastings and events;
● Local promotions for Hellevoetsluis;
● Whisky or wine selections;
● Tips for evening drinks
● Combinations of wine and delicacies;
● Last-minute gifts with in-store collection.
This keeps La Bouteille top-of-mind with existing customers and drives repeat purchases.
Newsletters create and send
Email marketing is highly valuable for a local specialty shop. Newconomie handles not only the technical setup for La Bouteille, but also the content creation and distribution of newsletters.
Potential newsletters include:
● Monthly offers;
● New wine arrivals;
● Gift packages of the month;
● Christmas packages and corporate gifts;
● Father's Day and Mother's Day gifts;
● Tastings and events;
● Whisky or wine selections;
● Local actions for Hellevoetsluis;
● Tips for cocktail evenings;
● Combinations of wine and delicacies;
● Last-minute gifts with in-store pickup.
This keeps La Bouteille visible to existing customers and creates repeat purchases.
Writing blogs for SEO and inspiration
Newconomie writes blogs that are not only fun to read but also contribute to
organic findability.
Examples of strong blog topics:
● What wine do you give as a gift?
● This is how you create a luxury snack package.
● The best wine with cheese and charcuterie.
● Buy a Christmas package in Hellevoetsluis.
● Corporate gifts for companies in Voorne-Putten.
● Spanish delicacies for home.
● What do you give someone who already has everything?
● Five ideas for an original Father's Day gift.
● Combining wine and chocolate.
● Pick up local gift packages at La Bouteille.
Each blog can internally link to relevant products, categories and gift pages. This creates a SEO structure that becomes stronger over time.
Writing blogs for SEO and inspiration
Newconomie writes blogs that are not only fun to read but also contribute to
organic findability.
Examples of strong blog topics:
● What wine do you give as a gift?
● This is how you create a luxury snack package.
● The best wine with cheese and charcuterie.
● Buying a Christmas package in Hellevoetsluis.
● Corporate gifts for companies in Voorne-Putten.
● Spanish delicacies for home.
● What do you give someone who already has everything?
● Five ideas for an original Father's Day gift.
● Combining wine and chocolate.
● Picking up local gift packages at La Bouteille.
Each blog can internally link to relevant products, categories and gift pages. This creates an SEO structure that keeps getting stronger.
Product content and category management
A good webshop stands or falls with clear products.
Newconomie can provide La Bouteille with:
● Catchy product titles;
● Commercial product descriptions;
● SEO-friendly texts;
● Clear categories;
● Filters and collections;
● Product combinations;
● Gift advice;
● Photography instructions;
● Alt texts for images;
● Seasonal collections;
● Upsell and cross-sell products
Example: Alongside a bottle of wine, the webshop can display matching cheese, olives, chocolate, or gift packaging. This increases the average order value and provides a better customer experience.
Product content and category management
A good webshop stands or falls with clear products.
Newconomie can provide La Bouteille with, among other things:
● Catchy product titles;
● Commercial product descriptions;
● SEO-friendly texts;
● Clear categories;
● Filters and collections;
● Product combinations;
● Gift advice;
● Photography instructions;
● Alt texts for images;
● Seasonal collections;
● Upsell and cross-sell products.
Example:
With a bottle of wine, the webshop can also show suitable cheese, olives, chocolate, or a
gift wrapping. This way, the average order value increases and the customer is
better assisted.
Campaigns and promotion planning
A good webshop stands or falls with clear products.
Newconomie can provide La Bouteille with:
● Januari: winterwijnen en whisky;
● Februari: Valentijn Cadeaus;
● Maart/april: Paasbrunch en voorjaarsborrel;
● May: Mother's Day;
● June: Father's Day;
● Summer: rosé, barbecue, borrel pakketten;
● September: zomerwijnen;
● October: Autumn, whisky, and wild game pairings;
● November: Black Friday and Christmas preparations;
● December: Christmas hampers, corporate gifts, and end-of-year drinks.
For each campaign, Newconomie can build the associated webshop category, social posts, newsletter, blog, and SEO landing page. That is full service management in practice.
Campaigns and promotion planning
A good webshop depends on clear products.
Newconomie can provide La Bouteille with:
● January: winter wines and whiskey;
● February: Valentine Gifts;
● March/April: Easter brunch and spring drinks;
● May: Mother's Day;
● June: Father's Day;
● Summer: rosé, barbecue, drink packages;
● September: summer wines;
● October: autumn, whiskey, game dishes;
● November: Black Friday and Christmas preparation;
● December: Christmas packages, corporate gifts, and year-end drinks.
For each campaign, Newconomie can create the corresponding webshop category, social posts,
newsletter, blog, and SEO page .
That is complete relief in practice.
Local Google visibility
For a store like La Bouteille, local findability is essential.
Newconomie can support with:
Optimization of Google Business Profile; posting updates;
adding photos; local keywords;
review approach; local landing pages;
consistent name, address, and phone number listings;
actions around “pickup in Hellevoetsluis”;
visibility on search queries in Voorne-Putten.
This ensures La Bouteille is found not just as an e-commerce platform, but as a local retail storefront.
Local Google visibility
For a store like La Bouteille, local findability is essential.
Newconomie can support with:
Optimization of Google Business Profile; posting updates; adding photos; local keywords; review approach; local landing pages; consistent name, address, and phone number listings; actions around “pickup in Hellevoetsluis”; visibility on search queries in Voorne-Putten.
This ensures La Bouteille is found not just as an e-commerce platform, but as a local retail storefront.
Business market: holiday packages and corporate gifts
An important opportunity for La Bouteille lies in the business market.
Companies regularly look for original gifts for staff, partners, and customers. La
Bouteille can stand out with wine, delicacies, luxury packaging, and
personal advice.
Newconomie can commercially support this with:
● Separate page for corporate gifts;
● separate page for holiday packages;
● business application forms;
● LinkedIn campaigns;
● Email campaigns to local businesses;
● Sample packages;
● Volume discounts;
● Photography of packages;
● Blog content around year-end gifts;
● Landing page “holiday packages Voorne-Putten”;
● Follow-up via CRM in Odoo.
This turns the webshop into a channel for both consumer sales and corporate growth.
Business market: holiday packages and corporate gifts
An important opportunity for La Bouteille ligt in de zakelijke markt. Companies regularly look for original gifts for staff, partners, and customers. La Bouteille can stand out with wine, delicacies, luxury packaging, and personal advice
Newconomie can commercially support this with:
● Separate page for corporate gifts;
● separate page for holiday packages;
● business application forms;
● LinkedIn campaigns;
● Email campaigns to local businesses;
● Sample packages;
● Volume discounts;
● Fotografie van pakketten;
● Photography of packages;
● Blog content around year-end gifts;
● Follow-up via CRM in Odoo.
This makes the webshop not only a sales channel for consumers, but also a growth channel for business.
Making of: from idea to ongoing collaboration
Making of: from idea to ongoing collaboration
Determining the growth opportunity
The project started with the wish of Eric to La Bouteille to further develop. Not by
simply putting products online, but by developing a new branch: delicacies,
gift packages and online sales.
The physical store remained the heart of the business.
The webshop became the digital extension
of it.
The online structure design
Newconomie has helped to establish the right online structure . The website had to
make clear what La Bouteille offers and for whom.
Consumers mainly seek convenience, inspiration, and gift ideas. Business customers look for
reliability, quality, and service. The website had to serve both target groups.
After that, the webshop was technically set up in Odoo.
Products, categories, shopping carts,
customer environment, content pages, and management had to work practically.
The goal was not a complicated system, but a workable environment with which La
Bouteille can move forward daily.
From the start, work has been done on findability. The texts are focused on products,
events, local searches, and gift intentions.
This is important because people often search at specific moments:
“gift for Father's Day”
“Christmas package for staff”
“order wine gift”
“delicatessen Hellevoetsluis”
“pick up snack package”
By properly processing that search intent, the website has a better chance of being found organically
.
After delivery, the work does not stop.
Newconomie remains involved in the execution.
That is the difference between a website project and complete unburdening.
Newconomie provides content, social media, newsletters, blogs, product placement,
webshop maintenance and promotion. This keeps the online environment active and grows La
Bouteille step by step further.
Determining the growth opportunity
The project started with the wish of Eric to La Bouteille to further develop. Not by
simply putting products online, but by developing a new branch: delicacies,
gift packages and online sales.
The physical store remained the heart of the business.
The webshop became the digital extension
of it.
The online structure design
Newconomie has helped to establish the right online structure . The website had to
make clear what La Bouteille offers and for whom.
Consumers mainly seek convenience, inspiration, and gift ideas. Business customers look for
reliability, quality, and service. The website had to serve both target groups.
After that, the webshop was technically set up in Odoo.
Products, categories, shopping carts,
customer environment, content pages, and management had to work practically.
The goal was not a complicated system, but a workable environment with which La
Bouteille can move forward daily.
From the start, work has been done on findability. The texts are focused on products,
events, local searches, and gift intentions.
This is important because people often search at specific moments:
“gift for Father's Day”
“Christmas package for staff”
“order wine gift”
“delicatessen Hellevoetsluis”
“pick up snack package”
By properly processing that search intent, the website has a better chance of being found organically
.
After delivery, the work does not stop.
Newconomie remains involved in the execution.
That is the difference between a website project and complete unburdening.
Newconomie provides content, social media, newsletters, blogs, product placement,
webshop maintenance and promotion. This keeps the online environment active and grows La
Bouteille step by step further.
Determining the growth opportunity
The project started with the wish of Eric to La Bouteille to further develop. Not by
simply putting products online, but by developing a new branch: delicacies,
gift packages and online sales.
The physical store remained the heart of the business.
The webshop became the digital extension
of it.
The online structure design
Newconomie has helped to establish the right online structure . The website had to
make clear what La Bouteille offers and for whom.
Consumers mainly seek convenience, inspiration, and gift ideas. Business customers look for
reliability, quality, and service. The website had to serve both target groups.
After that, the webshop was technically set up in Odoo.
Products, categories, shopping carts,
customer environment, content pages, and management had to work practically.
The goal was not a complicated system, but a workable environment with which La
Bouteille can move forward daily.
From the start, work has been done on findability. The texts are focused on products,
events, local searches, and gift intentions.
This is important because people often search at specific moments:
“gift for Father's Day”
“Christmas package for staff”
“order wine gift”
“delicatessen Hellevoetsluis”
“pick up snack package”
By properly processing that search intent, the website has a better chance of being found organically
.
After delivery, the work does not stop.
Newconomie remains involved in the execution.
That is the difference between a website project and complete unburdening.
Newconomie provides content, social media, newsletters, blogs, product placement,
webshop maintenance and promotion. This keeps the online environment active and grows La
Bouteille step by step further.
Determine the growth opportunity
The project started with the wish of Eric to La Bouteille to further develop. Not by simply putting products online, but by developing a new branch: delicacies, gift packages and online sales. The physical store remained the heart of the business.
The webshop became the digital extension of it.
The online structure design
Newconomie has helped to create the right online structure. The website had to
make clear what La Bouteille offers and for whom.
Consumers mainly seek convenience, inspiration, and gift ideas. Business clients look for
reliability, quality, and service. The website had to serve both target groups..
After that, the webshop was technically set up in Odoo.
. Products, categories, shopping carts,
customer environment, content pages, and management had to work practically.
The goal was not a complicated system, but a workable environment with which La
Bouteille can move forward daily.
From the start, work has been done on findability. The texts are focused on products,
events, local searches, and gift intentions.
This is important because people often search at specific moments:
“gift for Father's Day”
“Christmas package for staff”
“order wine gift”
“delicacies Hellevoetsluis”
“pick up snack package”
By processing that search intent well, the website has a better chance of being found organically.
After delivery, the work does not stop.
Newconomie remains involved in the execution.
That is the difference between a website project and complete unburdening.
Newconomie provides content, social media, newsletters, blogs, product placement,
webshop maintenance, and promotion. As a result, the online environment remains active and La
Bouteille continues to grow step by step.
The result
La Bouteille now has a modern online foundation that allows the store to grow locally and regionally.
The main results:
● A new delicatessen website and webshop;
● Expansion of activities alongside the existing liquor store;
● Better online presentation of gift packages and delicacies;
● SEO foundation for organic findability;
● Local focus on Hellevoetsluis and Voorne-Putten;
● Webshop management in Odoo;
● Executive support by Newconomie;
● Social media, newsletters, and blogs under one approach;
● Less pressure on the entrepreneur;
● A digital structure that grows with the store.
La Bouteille for a different approach: Newconomie executes.
La Bouteille for a different approach: Newconomie executes
Many local entrepreneurs have good ideas, but too little time to execute them.
A liquor store, a delicatessen, or specialty shop requires daily attention. Helping
customers, making purchases, selecting products, giving advice, maintaining the store, and processing
orders already takes enough time.
Online growth often comes on top of that.
Newconomie shows with La Bouteille that digitalization does not have to mean that the
entrepreneur has to learn and execute everything themselves. The combination of Odoo, webshop, SEO,
content, social media and marketing execution ensures that the entrepreneur can continue to
focus on their craft.
For La Bouteille this means: Eric can focus on customers, product range, and
in-store experience.
Newconomie ensures that the online engine keeps running..
"We wanted to expand La Bouteille, but without getting bogged down in technology, social media, and webshop management. Newconomie did not just build the website and Odoo environment, but they also take the execution of marketing, newsletters, blogs, and product management off our hands. This allows us to keep focusing on our clients and our physical shop."
The result
La Bouteille now has a modern online foundation that allows the store to grow locally and regionally.
The main results:
● A new delicatessen website and webshop;
● Expansion of activities alongside the existing liquor store;
● Better online presentation of gift packages and delicacies;
● SEO foundation for organic findability;
● Local focus on Hellevoetsluis and Voorne-Putten;
● Webshop management in Odoo;
● Executive support by Newconomie;
● Social media, newsletters, and blogs under one approach;
● Less pressure on the entrepreneur;
● A digital structure that grows with the store.
La Bouteille for a different approach: Newconomie executes.
La Bouteille for a different approach: Newconomie executes
Many local entrepreneurs have good ideas, but too little time to execute them.
A liquor store, a delicatessen, or specialty shop requires daily attention. Helping customers, making purchases, selecting products, giving advice, maintaining the store, and processing orders already takes enough time.
Online growth often comes on top of that.
Newconomie shows with La Bouteille that digitization does not have to mean that the
entrepreneur has to learn and execute everything themselves. The combination of Odoo, webshop, SEO,
content, social media and marketing execution ensures that the entrepreneur can continue to
focus on their craft.
For La Bouteille that means: Eric can focus on customers, product range, and
in-store experience.
Newconomie ensures that the online engine keeps running..
“We wanted to expand with La Bouteille, but not get bogged down in technology, social media, and webshop management. Newconomie has not only realized the website and Odoo environment, but also takes care of the execution of marketing, newsletters, blogs, and product management.
As a result, we can continue to focus on our customers and store.”
Do you want to grow your liquor store, wine shop, delicacy store, or local business online without having to do all the heavy lifting yourself? Newconomie doesn't just assist with Odoo, websites, and webshops, but takes over the daily execution of your marketing, content, and management. With one system, one partner, and one single point of contact, you build toward growth without adding extra pressure to your organization.
Do you want to grow online as a liquor store, wine merchant, delicatessen, or local entrepreneur
without having to do everything yourself?
Newconomie not only helps with Odoo, websites, and webshops, but also takes care of the
daily execution of marketing, content, and management out of hands.
With one system, one partner, and one point of contact, you build growth without extra pressure
on your organization.
Newconomie has created an online delicatessen website and webshop for La Bouteille in Odoo, including SEO, webshop management, content, social media, newsletters, blogs, and ongoing marketing execution.
Newconomie not only delivers the website but remains actively involved. This means that Newconomie also places products, prepares campaigns, sends newsletters, writes blogs, and manages social media.
La Bouteille primarily targets customers in Hellevoetsluis, Voorne-Putten, and the surrounding area. Local SEO helps to be better found by people looking for wine, delicacies, gift packages, Christmas packages, and promotional gifts in the region.
Yes. Odoo can bring together webshop, product management, customer data, orders, inventory, marketing, and reporting in one system. This creates more overview and less double work.
Complete unburdening means that Newconomie not only sets up systems but also takes over daily tasks. Think of website management, SEO, e-mail marketing, social media, webshop management, CRM, reports, and operational support.
FQS
Newconomie has created an online delicatessen website and webshop for La Bouteille in Odoo, including SEO, webshop management, content, social media, newsletters, blogs, and ongoing marketing execution.
Newconomie not only delivers the website but remains actively involved. This means that Newconomie also places products, prepares campaigns, sends newsletters, writes blogs, and manages social media.
La Bouteille primarily targets customers in Hellevoetsluis, Voorne-Putten, and the surrounding area. Local SEO helps to be better found by people looking for wine, delicacies, gift packages, Christmas packages, and promotional gifts in the region.
Yes. Odoo can bring together webshop, product management, customer data, orders, inventory, marketing, and reporting in one system. This creates more overview and less double work.
Complete unburdening means that Newconomie not only sets up systems but also takes over daily tasks. Think of website management, SEO, e-mail marketing, social media, webshop management, CRM, reports, and operational support.