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Case Study:
Odoo implementation for Capo Spirits

Case Study:
Odoo implementation for Capo Spirits

Odoo implementation for Capo Spirits: one system for an international beverage brand

Capo Spirits is a new premium beverage brand with a clear ambition: Capo Vodka to be professionally positioned in the market in the Netherlands and Spain. For entrepreneurs Sjoerd and Lisanne, it is important that the brand is strong from the start. Not only with a good bottle and a modern appearance, but also with a business structure that is ready for sales, distribution, marketing, and growth.

Capo Vodka premium bottle for the Dutch and Spanish market
Website and webshop for Capo Vodka

Newconomie guides Capo Spirits in setting up Odoo as a central ERP system. In doing so, we combine Odoo implementation, website development, webshop setup, and marketing support in one process. The goal is clear: Capo Spirits must be able to work professionally with customers, suppliers, inventory, sales channels, and online visibility.

Odoo implementation for Capo Spirits: one system for an international drinks brand

Capo Spirits is a new premium drinks brand with a clear ambition: to professionally launch Capo Vodka in the Netherlands and Spain. For entrepreneurs Sjoerd and Lisanne, it is important that the brand has a strong foundation from the very beginning. This means not only having a high-quality bottle and a modern appearance, but also a business structure that is ready for sales, distribution, marketing, and growth.

Capo Vodka premium bottle for the Dutch and Spanish market
Website and webshop for Capo Vodka


Newconomie supports Capo Spirits in setting up Odoo as its central ERP system. In this project, we combine Odoo implementation, website development, webshop configuration, and marketing support within a single process. The objective is clear: Capo Spirits must be able to work professionally with customers, suppliers, inventory, sales channels, and online visibility.

 



The challenge: building a beverage brand that is directly scalable


Starting a new beverage brand requires more than just a nice product. Especially in the beverage industry, many processes come together: 

● Sales to horeca, liquor stores, and distributors 
● Sales in multiple countries
● Clear customer follow-up 
● Inventory management 
● Product information 
● Invoicing 
● Marketing campaigns 
● Website and webshop 
● Professional brand presentation

Contact

Odoo implementation for Capo Spirits by Newconomie

For Capo Spirits, it is important that these components are not built separately. When sales, inventory, administration, and marketing are in different systems, it quickly leads to duplicate work. Data is entered multiple times, customer information becomes scattered, and commercial follow-up becomes less tight. That is why a central Odoo environment has been chosen where the main business processes come together.

The challenge: to build a beverage brand that is immediately scalable


Launching a new beverage brand requires more than just a great product. Especially in the beverage industry, many different processes come together:

● Sales to horeca, liquor stores, and distributors 
● Sales in multiple countries
● Clear customer follow-up 
● Inventory management 
● Product information 
● Invoicing 
● Marketing campaigns 
● Website and webshop 
● Professional brand presentation

Contact

Odoo implementation for Capo Spirits by Newconomie

For Capo Spirits, it is important that these components are not built separately. When sales, inventory, administration, and marketing are in different systems, it quickly leads to duplicate work. Data is entered multiple times, customer information becomes scattered, and commercial follow-up is less tight. That is why a central Odoo environment has been chosen where the main business processes come together.

The solution: Odoo as the basis for sales, inventory, website, and marketing  


Newconomie is setting up a structured Odoo ERP environment for Capo Spirits. This environment forms the digital foundation for the brand’s continued growth. The implementation focuses on areas including:

● CRM and lead follow-up 
● Sales processes 
● Quotation and order management 
● Customer management 
● Inventory structure 
● Product information 
● Invoicing 
● Website and webshop 
● Marketing activities 
● Reports and commercial follow-up
 

Odoo ERP for beverage trade and distribution

By bringing these components together in one environment, Capo Spirits gains better insight into what is happening. Leads, customers, sales opportunities, orders, and products are no longer managed separately, but come together in one clear workflow.

The solution: Odoo as the basis for sales, inventory, website, and marketing  


Newconomie is setting up a structured Odoo ERP environment for Capo Spirits. This environment forms the digital foundation for the further growth of the brand. The setup focuses on, among other things: 

● CRM and lead follow-up 
● sales processes 
● quote and order management 
● customer management 
● inventory structure 
● product information 
● invoicing 
● website and webshop 
● marketing activities 
● reports and commercial follow-up

Odoo ERP for beverage trade and distribution

By bringing these components together in one environment, Capo Spirits gains better insight into what is happening. Leads, customers, sales opportunities, orders, and products are no longer managed separately, but come together in one clear workflow.


Odoo for beverage trade, import, export, and distribution

The beverage industry requires a practical and accurate setup. A beverage brand or trade often works with different customer groups, such as hospitality, liquor stores, wholesalers, distributors, and consumers. Additionally, countries, sales channels, packaging, margins, and product presentation play an important role. For Capo Spirits, Odoo is therefore not just an administrative system. It is set up as a business platform that supports commercial growth. 
Capo Spirits premium beverage brand with a modern look

For beverage companies it is important because Odoo can help with:

● Overview of customers and sales opportunities 
● Clear segmentation of hospitality, retail, and distribution partners 
● Central product information 
● Structured order processing 
● Connection between website, webshop, and administration 
● Insight into inventory and sales
● Better follow-up of international contacts 
● Marketing from one central database

Capo Vodka for horeca, retail, and distributors

For companies in beverage import, beverage export, distribution, and beverage sales, this central structure is often the difference between reactive work and targeted growth.

Odoo for beverage trading, import, export, and distribution

The beverage industry requires a practical and precise setup. A beverage brand or trade often works with different customer groups, such as hospitality, liquor stores, wholesalers, distributors, and consumers. Additionally, countries, sales channels, packaging, margins, and product presentation play an important role. For Capo Spirits, Odoo is therefore not just an administrative system. It is set up as a business platform that supports commercial growth.
Capo Spirits premium beverage brand with a modern look

For beverage companies, this is important because Odoo can help with:

● Overview of customers and sales opportunities
● Clear segmentation of hospitality, retail, and distribution partners
● Central product information
● Structured order processing
● Connection between website, webshop, and administration
● Insight into inventory and sales
● Better follow-up of international contacts
● Marketing from one central database

Capo Vodka for horeca, retail, and distributors

For companies in beverage import, beverage export, distribution, and beverage sales, this central structure is often the difference between reactive work and targeted growth.

Marketing support for the launch of Capo Vodka

Website and webshop for a professional premium brand  

In addition to the ERP setup, Newconomie also supports Capo Spirits with the website and webshop. For a new premium brand, online presence is important. The website must instill trust, clearly communicate what the brand stands for, and appeal to professional partners. The website of Capo Spirits is therefore designed with attention to: 

● Brand experience 
● Clear product presentation 
● Professional photography and ambiance images 
● Information for horeca, retail, and distribution 
● Contact options for business inquiries 
● Findability in search engines 
● A logical structure for visitors

Capo Vodka is presented as a premium vodka with a modern appearance, developed for a mature target audience and suitable for horeca, retail, distribution, and stylish serving moments.  

Marketing support for the launch of Capo Vodka

Website and webshop for a professional premium brand

In addition to the ERP implementation, Newconomie also supports Capo Spirits with its website and webshop. For a new premium brand, a strong online presence is essential. The website must inspire confidence, clearly communicate what the brand stands for, and appeal to professional partners. The Capo Spirits website is therefore being developed with attention to:

● Brand experience
● Clear product presentation
● Professional photography and lifestyle imagery
● Information for the hospitality sector, retail, and distribution
● Contact options for business enquiries
● Search engine visibility
● A logical structure for visitors

Capo Vodka is presented as a premium vodka with a modern appearance, developed for a mature target audience and suitable for the hospitality sector, retail, distribution, and stylish serving occasions.


For Capo Spirits, this is especially important because the brand is still in the development phase. The first impression must be right.

Hospitality entrepreneurs, liquor stores, distributors, and other business partners must immediately understand what Capo Vodka is, what the brand stands for, and how they can get in touch. 

Marketing support for the launch of Capo Vodka

A well-configured system only becomes truly valuable when it is also used to drive growth. That is why Newconomie supports Capo Spirits not only from a technical perspective, but also commercially and in the field of marketing.

This means that we provide input on:

● Online positioning
● SEO and search engine visibility
● Product descriptions
● Campaigns
● Email marketing structure
● Social media content
● Commercial landing pages
● Lead follow-up
● Professional brand communication

Newconomie Odoo partner for beverage companies
Inventory management and sales processes in Odoo

For Capo Spirits, this is especially important because the brand is still in the development phase. The first impression must be right.

Horeca entrepreneurs, liquor stores, distributors, and other business partners must immediately understand what Capo Vodka is, what the brand stands for, and how they can get in touch. 

Marketing support for the launch of Capo Vodka

A well-structured system only becomes truly valuable when it is also used to achieve growth. That is why Newconomie supports Capo Spirits not only technically but also commercially and in marketing.

This means that we think along about: 
● online positioning 
● SEO and discoverability 
● product texts 
● campaigns 
● mailing structure 
● social media content 
● commercial landing pages 
● lead follow-up 
● professional brand communication

Newconomie Odoo partner for beverage companies
Inventory management and sales processes in Odoo

 

Why Newconomie for Capo Spirits

Newconomie is an official Odoo partner and has specific experience with beverage-related companies, including liquor stores, beverage trade, breweries, distilleries, and brands in the beverage sector. That industry experience is important. A standard Odoo setup is often not enough for companies that work with beverage sales, inventory, webshops, business customers, hospitality, distribution, and international sales. The setup must fit the practice.
At Capo Spirits, we therefore combine three components:

1

Odoo ERP implementation for structure and control

2

Website and webshop for a professional presentation

3

Marketing support for visibility and growth

 

Why Newconomie for Capo Spirits

Newconomie is an official Odoo partner with specific experience in beverage-related businesses, including liquor stores, beverage distributors, breweries, distilleries, and brands within the drinks industry. This sector-specific experience is important. A standard Odoo setup is often not sufficient for companies working with beverage sales, inventory, webshops, business customers, the hospitality sector, distribution, and international sales. The system must be configured to match day-to-day business practice. For Capo Spirits, we therefore combine three key elements:

1

Odoo ERP implementation for structure and control

2

Website and webshop for a professional presentation

3

Marketing support for visibility and growth

This creates not only a system that works technically but also a digital foundation that aligns with the commercial ambition of the brand.

This creates not only a system that works technically, but a digital foundation that aligns with the commercial ambition of the brand.


The result we are working towards


Capo Spirits is still in the implementation process. The focus is on building a solid foundation that allows the brand to grow professionally.
The goal of the implementation is: 

● Fewer separate systems 
● Better customer follow-up 
● Clearer sales processes 
● Professional product presentation 
● Better online visibility 
● More control over inventory and orders 
● One central environment for administration, sales, and marketing 
● Support for the market introduction of Capo Vodka

Odoo CRM and ERP for international beverage brand

 

With Odoo, Capo Spirits gets a system that grows with the brand. Today, the focus is on Capo Vodka and the first commercial steps in the Netherlands and Spain. As the brand grows, the Odoo environment can be expanded with additional processes, sales channels, reports, and marketing activities.


Professional product presentation of Capo Vodka


The result we are working towards


Capo Spirits is still in the implementation phase. The focus is on building a solid foundation that will enable the brand to grow professionally.
The objectives of the implementation are:

● Fewer separate systems
● Better customer follow-up
● Clearer sales processes
● Professional product presentation
● Improved online visibility
● Greater control over inventory and orders
● One central environment for administration, sales, and marketing
● Support with the market launch of Capo Vodka

Odoo CRM and ERP for international beverage brand

 

With Odoo, Capo Spirits gains a system that grows alongside the brand. Today, the focus is on Capo Vodka and the first commercial steps in the Netherlands and Spain. As the brand grows, the Odoo environment can be expanded with additional processes, sales channels, reporting, and marketing activities.


Professional product presentation of Capo Vodka


Capo Spirits grows with Odoo ERP

Odoo for beverage companies: from brand introduction to growth

This case clearly shows how Odoo can be valuable for companies in the beverage industry. Whether it is a liquor store, beverage trade, distillery, brewery, importer, exporter, or new beverage brand, the basic question is often the same: How do you bring sales, inventory, administration, website, and marketing together in one system that provides an overview and supports growth?

For Capo Spirits, we are building exactly that foundation. Newconomie helps beverage companies with Odoo implementation, website development, webshop setup, and digital marketing. In doing so, we not only look at the software but especially at how the company really works.

Digital business structure for Capo Spirits
Capo Spirits grows with Odoo ERP

Odoo for beverage companies: from brand introduction to growth

This case clearly shows how Odoo can be valuable for companies in the beverage industry. Whether it concerns a liquor store, beverage trade, distillery, brewery, importer, exporter, or new beverage brand, the fundamental question is often the same: How do you bring sales, inventory, administration, website, and marketing together in one system that provides overview and supports growth?
For Capo Spirits, we are building exactly that foundation. Newconomie helps beverage companies with Odoo implementation, website development, webshop setup, and digital marketing. We do not only look at the software, but especially at how the company really operates.

Digital business structure for Capo Spirits
Odoo for import, export, and distribution of beverages

Capo Spirits & Newconomie: Ready for the future with Odoo


Newconomie implements Odoo for Capo Spirits, a premium vodka brand that focuses on the Netherlands and Spain. 

The implementation combines ERP, CRM, sales, inventory, website, webshop, and marketing support. The case is relevant for beverage trade, beverage import, beverage export, distilleries, liquor stores, and beverage brands that want to centralize their processes in Odoo.  

Odoo for import, export, and distribution of beverages

Capo Spirits & Newconomie: Ready for the future with Odoo


Newconomie implements Odoo for Capo Spirits, a premium vodka brand focused on the Netherlands and Spain. 

The implementation combines ERP, CRM, sales, inventory, website, webshop and marketing support. The case is relevant for beverage trade, beverage import, beverage export, distilleries, liquor stores, and beverage brands that want to centralize their processes in Odoo.  


FAQ

Odoo is suitable for liquor stores, beverage trades, distributors, importers, exporters, distilleries, breweries, and beverage brands that want to centrally manage sales, inventory, administration, website, and marketing.

Because Odoo can combine customer management, sales, inventory, invoicing, website, and reporting in one system. This creates more overview in international sales and distribution.

Newconomie guides Capo Spirits with the setup of Odoo, the website, webshop, and marketing support around the professional market introduction of Capo Vodka.

Newconomie helps not only with Odoo but also with website development, webshop structure, SEO, product texts, campaigns, and commercial online visibility.Newconomie helps not only with Odoo but also with website development, webshop structure, SEO, product texts, campaigns, and commercial online visibility. 

FAQ

Odoo is suitable for liquor stores, beverage trades, distributors, importers, exporters, distilleries, breweries, and beverage brands that want to centrally manage sales, inventory, administration, website, and marketing.

Because Odoo can combine customer management, sales, inventory, invoicing, website, and reporting in one system. This creates more overview in international sales and distribution.

Newconomie guides Capo Spirits with the setup of Odoo, the website, webshop, and marketing support around the professional market introduction of Capo Vodka.

Newconomie helps not only with Odoo but also with website development, webshop structure, SEO, product texts, campaigns, and commercial online visibility.Newconomie helps not only with Odoo but also with website development, webshop structure, SEO, product texts, campaigns, and commercial online visibility. 

Also need Odoo for your beverage company?

Do you work with a liquor store, beverage trade, distillery, brewery, import company, export company, or beverage brand?
Then Odoo can help make your processes clearer, more professional, and more scalable.
Newconomie helps you with the analysis, setup, implementation, and optimization of Odoo. From CRM and
sales to inventory, website, webshop, marketing, and reporting.

Contact Newconomie and discover how Odoo can help your beverage company grow. 

Growing a beverage company

Need Odoo for your beverage business too?

Do you work with a liquor store, beverage trade, distillery, brewery, import company, export company, or beverage brand?
Then Odoo can help make your processes clearer, more professional, and scalable.
Newconomie helps you with the analysis, setup, implementation, and optimization of Odoo. From CRM and
sales to inventory, website, webshop, marketing, and reporting.

Contact Newconomie and discover how Odoo can help your beverage business grow. 

Growing a beverage company