Case study: Groots
Case study: Groots
From two local liquor stores and party rentals to one
clear digital operation
✽ Groots Dranken – De Drie Dennen – Newconomie – Odoo
From two local liquor stores and party rentals to one
clear digital operation
✽ Groots Beverages – De Drie Dennen – Newconomie – Odoo
For Arno the business is not just about sales in the store. In addition to the two liquor stores, Groots Dranken is also active in renting out items for parties and events. Think of everything needed to assist customers well at a get-together, birthday, corporate party, event or other occasion.
Dat maakt de dagelijkse praktijk veelzijdig. Er zijn twee winkels: kassa's, voorraad, klanten,
bestellingen, online verkoop, acties, marketing, verhuurartikelen en opvolging. Alles moet
kloppen. Niet los van elkaar, maar vanuit één overzichtelijke structuur.
Newconomie helpt Arno om deze bedrijfsvoering te automatiseren met Odoo.
Het doel: meer
overzicht, minder handmatig werk, betere controle en één centrale omgeving waarin
winkelverkoop, webshop, verhuur en marketing samenkomen.
For Arno the business is not just about sales in the store. In addition to the two liquor stores, Groots Dranken is also active in renting out items for parties and events. Think of everything needed to assist customers well at a get-together, birthday, company party, event or other occasion.
This makes daily practice versatile. There are two stores: cash registers, inventory, customers,
orders, online sales, promotions, marketing, rental items, and follow-up. Everything must
be in order. Not separate from each other, but from one clear structure.
Newconomie helps Arno to automate this business operation with Odoo.
The goal: more
overview, less manual work, better control, and one central environment where
retail, webshop, rental, and marketing come together.
The assignment: One system for two liquor stores, webshop, cash register, and rental
Groots Dranken had a need for more grip on the daily operation. With two physical liquor stores, an overview is crucial. What has been sold? What is in stock? Which products run well? Which articles must be replenished? How do cash register, webshop, and administration connect to each other? And how do you ensure that marketing is not left behind, but is executed structurally?
● Overview of two liquor stores;
● Modern cash register systems that connect to the business operations;
● Expansion and improvement of the webshop;
● Better inventory management;
● A streamlined application for rental of party supplies;
● Fully outsourcing marketing activities;
● More control over actions, campaigns, customers, and follow-up;
● Fewer separate systems and less duplicate work.
The request to Newconomie was clear:
Set up Odoo so that Arno can manage his liquor stores, rental activities, webshop, and marketing
from one central environment.
It was not just about software. It was mainly about translating the daily
practice into a workable system.
For Groots Beverages, this meant among other things:
The assignment:
one system for two liquor stores,
webshop, cash register, and
rental
Groots Dranken needed more control over daily operations.
With two physical liquor stores, overview is crucial. What has been sold? What is in stock?
Which products are selling well? Which items need to be restocked? How do the
cash register, webshop, and administration connect with each other? And how do you ensure that marketing does not fall behind, but is executed systematically?
● Overview of two liquor stores;
● Modern cash register systems that connect to the business operations;
● Expansion and improvement of the webshop;
● Better inventory management;
● A streamlined application for renting party supplies;
● Fully outsourcing marketing activities;
● More control over actions, campaigns, customers, and follow-up;
● Fewer separate systems and less duplicate work.
The request to Newconomie was clear:
Set up Odoo so that Arno can manage his liquor stores, rental activities, webshop, and marketing
from one central environment.
It was not just about software. It was mainly about translating daily
practice into a workable system.
For Groots Dranken, this meant among other things:
The role of Newconomie: from separate components to one functioning whole
Newconomie is an official Odoo partner and helps companies with implementation, optimization,
automation, and daily digital execution.
A liquor store has its own dynamics. Retail must be fast. Inventory
must be accurate. Promotions must be visible. Webshop orders must be processed
correctly. Rentals require planning, availability, and clear agreements. And marketing
must align with seasons, holidays, local promotions, and customer behavior.
Therefore, the project began with understanding the business structure:
● How do the two liquor stores operate separately?
● Where should they come together?
● Which products, prices, and inventories belong to which location?
● How does the sales process through the register work?
● What role does the webshop play?
● How are rental items requested, scheduled, and followed up?
● Welke marketingactiviteiten moeten structureel worden uitgevoerd?
● Welke informatie heeft Arno nodig om snel goede beslissingen te nemen?
Op basis daarvan heeft Newconomie Odoo ingericht als centrale bedrijfssoftware voor
Groots Dranken.
The role of Newconomie: from separate parts to one functioning whole
Newconomie is an official Odoo partner and helps companies with implementation, optimization,
automation, and daily digital execution.
Therefore, the project started with understanding the business structure:
● How do the two liquor stores operate separately?
● Where should they come together?
● Which products, prices, and inventories belong to which location?
● How does the sales process through the cash register work?
● What role does the webshop play?
● How are rental items requested, scheduled, and followed up?
● Which marketing activities need to be carried out structurally?
● What information does Arno need to make good decisions quickly?
Based on that, Newconomie has set up Odoo as the central business software for
Groots Dranken.
Two liquor stores in one central Odoo environment
Groots Dranken works with two physical locations: Groot's Dranken in Drunen and De Drie Dennen in Baarle-Nassau. With Odoo, these activities are clearly brought together. The shops can be managed separately, while Arno still keeps central insight into sales, stock, customers, and results. That gives peace of mind in the daily operation. No more searching in separate systems, but one environment in which it is clear what is happening.
Cash register systems that connect to the sales floor
For a liquor store the cash register is an important part of the business. Sales must be quick,
reliable, and user-friendly.
Newconomie organizes Odoo in such a way that the cash register systems logically connect to the retail practice.
Products, prices, inventory, and sales data come together in one system.
This results in less duplicate work and reduces the chance of errors. Each sale contributes directly to a better overall overview.
Better visibility of inventory
A liquor store works with a wide assortment. Wine, whisky, beer, spirits, gift packaging, seasonal products, promotions, and exclusive articles all ask for good stock management.
With Odoo, Groots Dranken gets more insight into the stock per location. Arno can see better
what is available, what needs to be replenished, and which products need attention
.
This is important for the store, but also for the webshop and rental activities. Customers
must be able to rely on up-to-date information and quick follow-up.
Webshop expansion
Online sales are becoming increasingly important for local liquor stores. Customers are researching
online, looking for deals, viewing assortments, and want to order easily or
get in touch.
Newconomie helps Groots Dranken with the expansion of the webshop, so that online
sales better align with the stores and the internal administration.
The goal is that webshop, inventory, customer data, and order processing are not separate
but come together in Odoo. This creates one clear line from online order to
processing, delivery, pickup, or invoicing.
A streamlined application for rentals at parties and events
In addition to the liquor stores, Groots Dranken is active in rentals for parties and events.
This requires more than just a list of items.
Renting means planning, availability, reservations, appointments, returns, possible deposits, combinations with drink orders, and clear communication with the customer. Newconomie has set up a clear application for this.
With this, Groots Dranken manage rental items better and follow up on requests more strictly Think of items and supplies for drinks, parties, events, and celebrations. This way, rental becomes not just a separate administration next to the store, but a professional part of the same business operations.
Marketing fully outsourced
For Arno marketing is an important part of the project.
Many entrepreneurs have plenty of ideas, but too little time to consistently execute
marketing.
Actions, newsletters, seasonal campaigns, social media, website management,
customer segments, and reports often get left behind.
Newconomie takes these marketing activities off your hands.
This means that marketing is no longer dependent on random moments in between, but
is executed from a clear plan.
Campaigns, customer groups, actions, website content, and results are linked to the broader Odoo environment.
For Groots Dranken, this means:
● Structural marketing planning;
● Preparing actions and campaigns;
● Newsletters and email campaigns;
● Updating website content;
● SEO-basic optimizations;
● Social media and online visibility;
● Measuring results;
● Identifying areas for improvement;
● Follow-up from CRM and customer data.
This way, marketing becomes not a separate project, but a fixed part of the commercial
business operations.
Reporting and control
Arno wants an overview. Not just afterwards, but during daily operations.
Therefore, Newconomie Odoo is set up so that important information becomes more accessible.
Think of revenue, sales per location, inventory, webshop orders, rental requests,
pending actions, and marketing results.
With clear reports, more control over the business is achieved.
This helps with practical decisions:
● Which products are selling well?
● Which actions are effective?
● Which location needs inventory?
● Which requests need to be followed up?
● Where are the commercial opportunities?
● Which marketing yields results?
Two liquor stores in one central Odoo environment
Groots Dranken operates with two physical locations: Groot’s Dranken in Drunen and De Drie
Dennen in Baarle-Nassau.
With Odoo, these activities are clearly brought together.
The stores can
be managed separately, while Arno still maintains central insight into sales, inventory,
customers, and results.
This brings peace to the daily operation. No more searching in separate systems, but one
environment where it is clear what is happening.
Cash register systems that connect to the shop floor
For a liquor store, the cash register is an important part of the business. Sales must be quick,
reliable, and user-friendly.
Newconomie organizes Odoo in such a way that the cash register systems logically connect to the retail practice.
Products, prices, inventory, and sales data come together in one system.
This reduces duplicate work and decreases the chance of errors. Each sale contributes directly to a better overall overview.
Better inventory visibility
A liquor store works with a wide assortment. Wine, whiskey, beer, spirits,
gift packaging, seasonal products, promotions, and exclusive items all require
good inventory management.
With Odoo, Groots Dranken gains more insight into inventory per location. Arno can better see
what is available, what needs to be restocked, and which products need attention.
This is important for the store, but also for the webshop and rental activities. Customers
must be able to rely on up-to-date information and quick follow-up.
Webshop expansion
Online sales are becoming increasingly important for local liquor stores. Customers are researching
online, looking for deals, viewing assortments, and want to easily order or
get in touch.
Newconomie helps Groots Dranken with the expansion of the webshop, so that online
sales better align with the stores and internal administration.
The goal is that webshop, inventory, customer data, and order processing are not separate
but come together in Odoo. This creates one clear line from online ordering to
processing, delivery, pickup, or invoicing.
A streamlined application for rental at parties and events
In addition to the liquor stores, Groots Dranken is active in rental for parties and events. This requires more than just a list of items.
Rental means planning, availability, reservations, appointments, returns, possible deposits, combinations with drink orders, and clear communication with the customer. Newconomie has set up a clear application for this.
With this, Groots Dranken can better manage rental items and follow up on requests more closely. Think of items and supplies for receptions, parties, events, and celebrations. This way, rental is not a separate administration next to the store, but a professional part of the same business operations.
Marketing fully outsourced
For Arno is marketing an important part of the project.
Many entrepreneurs have plenty of ideas, but too little time to consistently carry out marketing.
Actions, newsletters, seasonal campaigns, social media, website management,
customer segments, and reports are often left undone.
Newconomie takes these marketing activities off your hands.
This means that marketing is no longer dependent on random moments in between, but
is executed from a clear plan.
Campaigns, customer groups, actions, website content, and results are linked to the broader Odoo environment.
Reporting and control
Arno wants an overview. Not just afterwards, but during daily operations.
That is why Newconomie Odoo is set up so that important information becomes more accessible.
Think of revenue, sales per location, inventory, webshop orders, rental requests,
pending actions, and marketing results.
With clear reports, there is more control over the business.
Two liquor stores in one central Odoo environment
Groots Dranken works with two physical locations: Groot's Dranken in Drunen and De Drie Dennen in Baarle-Nassau. With Odoo, these activities are clearly brought together. The shops can be managed separately, while Arno still keeps central insight into sales, stock, customers, and results. That gives peace of mind in the daily operation. No more searching in separate systems, but one environment in which it is clear what is happening.
Cash register systems that connect to the sales floor
For a liquor store, the cash register is an important part of the business. Sales must be quick,
reliable, and user-friendly.
Newconomie organizes Odoo in such a way that the cash register systems logically connect to the store practice.
Products, prices, inventory, and sales data come together in one system.
This results in less duplicate work and reduces the chance of errors. Each sale contributes directly to a better overall overview.
Better visibility of inventory
A liquor store works with a wide assortment. Wine, whisky, beer, spirits, gift packaging, seasonal products, promotions, and exclusive articles all ask for good stock management.
With Odoo, Groots Dranken gets more insight into the stock per location. Arno can see better
what is available, what needs to be replenished, and which products need attention
.
This is important for the store, but also for the webshop and rental activities. Customers
must be able to rely on up-to-date information and quick follow-up.
Webshop expansion
Online sales are becoming increasingly important for local liquor stores. Customers are researching
online, looking for deals, viewing assortments, and want to order easily or
get in touch.
Newconomie helps Groots Dranken with the expansion of the webshop, so that online
sales better align with the stores and the internal administration.
The goal is that webshop, inventory, customer data, and order processing are not separate
but come together in Odoo. This creates one clear line from online order to
processing, delivery, pickup, or invoicing.
A streamlined application for rentals at parties and events
In addition to the liquor stores, Groots Dranken is active in rentals for parties and events.
This requires more than just a list of items.
Renting means planning, availability, reservations, appointments, returns, possible deposits, combinations with drink orders, and clear communication with the customer. Newconomie has set up a clear application for this.
With this, Groots Dranken manage rental items better and follow up on requests more strictly Think of items and supplies for drinks, parties, events, and celebrations. This way, rental becomes not just a separate administration next to the store, but a professional part of the same business operations.
Marketing fully outsourced
For Arno marketing is an important part of the project.
Many entrepreneurs have plenty of ideas, but too little time to consistently execute
marketing.
Actions, newsletters, seasonal campaigns, social media, website management,
customer segments, and reports often get left behind.
Newconomie takes these marketing activities off your hands.
This means that marketing is no longer dependent on random moments in between, but
is executed from a clear plan.
Campaigns, customer groups, actions, website content, and results are linked to the broader Odoo environment.
For Groots Dranken, this means:
● Structural marketing planning;
● Preparing actions and campaigns;
● Newsletters and email campaigns;
● Updating website content;
● SEO basic optimizations;
● Social media and online visibility;
● Measuring results;
● Identifying areas for improvement;
● Follow-up from CRM and customer data.
This way, marketing is not a separate project, but a fixed part of the commercial
business operations.
Reporting and control
Arno wants an overview. Not just afterwards, but during the daily operation.
Therefore, Newconomie Odoo is set up so that important information becomes more accessible.
Think of revenue, sales per location, inventory, webshop orders, rental requests,
pending actions, and marketing results.
With clear reports, there is more control over the business.
This helps with practical decisions:
● Which products are selling well?
● Which actions are effective?
● Which location needs inventory?
● Which requests need to be followed up?
● Where are the commercial opportunities?
● Which marketing yields results?
Two liquor stores in one central Odoo environment
Groots Dranken works with two physical locations: Groot's Dranken in Drunen and De Drie Dennen in Baarle-Nassau. With Odoo, these activities are clearly brought together. The shops can be managed separately, while Arno still keeps central insight into sales, stock, customers, and results. That gives peace of mind in the daily operation. No more searching in separate systems, but one environment in which it is clear what is happening.
Cash register systems that connect to the sales floor
For a liquor store, the cash register is an important part of the business. Sales must be quick,
reliable, and user-friendly.
Newconomie organizes Odoo in such a way that the cash register systems logically connect to the store practice.
Products, prices, inventory, and sales data come together in one system.
This results in less duplicate work and reduces the chance of errors. Each sale contributes directly to a better overall overview.
Better visibility of inventory
A liquor store works with a wide assortment. Wine, whisky, beer, spirits, gift packaging, seasonal products, promotions, and exclusive articles all ask for good stock management.
With Odoo, Groots Dranken gets more insight into the stock per location. Arno can see better
what is available, what needs to be replenished, and which products need attention
.
This is important for the store, but also for the webshop and rental activities. Customers
must be able to rely on up-to-date information and quick follow-up.
Webshop expansion
Online sales are becoming increasingly important for local liquor stores. Customers are researching
online, looking for deals, viewing assortments, and want to order easily or
get in touch.
Newconomie helps Groots Dranken with the expansion of the webshop, so that online
sales better align with the stores and the internal administration.
The goal is that webshop, inventory, customer data, and order processing are not separate
but come together in Odoo. This creates one clear line from online order to
processing, delivery, pickup, or invoicing.
A streamlined application for rentals at parties and events
In addition to the liquor stores, Groots Dranken is active in rentals for parties and events.
This requires more than just a list of items.
Renting means planning, availability, reservations, appointments, returns, possible deposits, combinations with drink orders, and clear communication with the customer. Newconomie has set up a clear application for this.
With this, Groots Dranken manage rental items better and follow up on requests more strictly Think of items and supplies for drinks, parties, events, and celebrations. This way, rental becomes not just a separate administration next to the store, but a professional part of the same business operations.
Marketing fully outsourced
For Arno marketing is an important part of the project.
Many entrepreneurs have plenty of ideas, but too little time to consistently execute
marketing.
Actions, newsletters, seasonal campaigns, social media, website management,
customer segments, and reports often get left behind.
Newconomie takes these marketing activities off your hands.
This means that marketing is no longer dependent on random moments in between, but
is executed from a clear plan.
Campaigns, customer groups, actions, website content, and results are linked to the broader Odoo environment.
For Groots Dranken, this means:
● Structural marketing planning;
● Preparing actions and campaigns;
● Newsletters and email campaigns;
● Updating website content;
● SEO basic optimizations;
● Social media and online visibility;
● Measuring results;
● Identifying areas for improvement;
● Follow-up from CRM and customer data.
This way, marketing is not a separate project, but a fixed part of the commercial
business operations.
Reporting and control
Arno wants an overview. Not just afterwards, but during the daily operation.
Therefore, Newconomie Odoo is set up so that important information becomes more accessible.
Think of revenue, sales per location, inventory, webshop orders, rental requests,
pending actions, and marketing results.
With clear reports, there is more control over the business.
This helps with practical decisions:
● Which products are selling well?
● Which actions are effective?
● Which location needs inventory?
● Which requests need to be followed up?
● Where are the commercial opportunities?
● Which marketing yields results?
De bedrijfsstructuur begrijpen
The project started with mapping the business activities.
Groots Dranken is not a standard liquor store with one sales channel. The company combines
two stores, webshop activities, cash registers, local customers, promotions, marketing, and rentals for
parties and events.
Therefore, it was first necessary to clarify how everything is connected.
2. Translating processes to Odoo
Then the processes were translated into Odoo.
Store sales, inventory, webshop, rentals, customer management, marketing, and reporting
must logically connect to each other.
The starting point was always the same:
The system must support practice, not make it more complicated
3. Connecting cash register, inventory and webshop
The cash register systems, inventory structure, and webshop together form an important
foundation.
Newconomie has organized these components so that sales data, product information, and
inventory come together better. This creates more control over the stores and the
online environment.
4. Organizing rental professionallyThe rental activities received their own structure.
With the new application,
The rental activities received their own structure.
With the new application, Groots Dranken can manage rental items and requests clearly.
This makes it easier to organize availability, planning, and follow-up effectively.
This makes rental more scalable and professional.
5. Marketing executed from one clear plan
Newconomie takes over the marketing activities and ensures structure in execution and
follow-up.
For Groots Dranken this means that actions, campaigns, website content, newsletters and online visibility are no longer fragmented, but become part of one commercial approach.
1. Understanding the business structure understand
The project started with mapping the business activities. Groots Dranken is not a standard liquor store with one sales channel. The company combines two stores, webshop activities, cash registers, local customers, promotions, marketing, and rental for parties and events. Therefore, it first had to be clear how everything is connected..
2. Translating processes to Odoo
Then the processes were translated to Odoo. Store sales, inventory, webshop, rentals, customer management, marketing, and reporting must logically connect to each other.
The starting point was always the same:
The system must support practice, not make it more complicated.
3. Connecting cash register, inventory, and webshop
The cash register systems, inventory structure, and webshop together form an important
foundation.
Newconomie has organized these components so that sales data, product information, and
inventory come together better. This creates more control over the stores and the
online environment.
4. Organizing rental professionallyThe rental activities received their own structure.
With the new application,
De verhuuractiviteiten kregen een eigen structuur. Met de nieuwe applicatie kan Groots Dranken can manage rental items and requests clearly. This makes it easier to organize availability, planning, and follow-up well.
This makes rental more scalable and professional.
5. Marketing executing from one clear plan.
Newconomie takes over the marketing activities and provides structure in execution and follow-up.
For Groots Dranken this means that actions, campaigns, website content, newsletters and online visibility are no longer fragmented, but become part of one commercial approach.
The result: more overview, less
loose systems and better control
With the implementation of Odoo Groots Dranken gains more control over the entire
business operations. meer grip op de volledige
bedrijfsvoering.
The two liquor stores, webshop, cash registers, rental activities and marketing come together in one
clear structure. This results in less duplicate work, less noise and more peace.
The main results:
● Two liquor stores organized clearly in Odoo;
● Cash register systems linked to daily store practice;
● Inventory better visible per location;
● Webshop ready for further expansion;
● Rental for parties and events professionally organized;
● Marketing activities structurally outsourced;
● Actions, campaigns and customer follow-up better manageable;
● Reports provide more insight into sales, inventory and results;
● Fewer separate systems;
● More control for Arno;
● A digital foundation with which Groots Dranken can further grow
For Arno this automation mainly means peace and overview.
The stores remain personal and local.
The service remains as customers know it. But behind the scenes, a modern digital structure is emerging that supports the business.
Odoo thus becomes more than just a software system. It becomes the central point where sales, inventory, webshop, rentals, and marketing come together.
For Groots Dranken
The result: more overview, less
loose systems and better control
With the implementation of Odoo, Groots Dranken gains more control over the entire
business operations.
The two liquor stores, webshop, cash registers, rental activities and marketing come together in one
clear structure. This results in less duplicate work, less noise and more calm.
The main results:
● Two liquor stores organized clearly in Odoo;
● Cash register systems linked to daily store practice;
● Inventory better visible per location;
● Webshop ready for further expansion;
● Rental for parties and events professionally organized;
● Marketing activities structurally outsourced;
● Actions, campaigns and customer follow-up better manageable;
● Reports provide more insight into sales, inventory and results;
● Fewer separate systems;
● More control for Arno;
● A digital foundation that allows Groots Dranken to grow further
For Arno this automation mainly means peace and overview.
The stores remain personal and local.
The service remains as customers know it. But behind the scenes, a modern digital structure is emerging that supports the business.
Odoo thus becomes more than just a software system. It becomes the central point where sales, inventory, webshop, rentals, and marketing come together.
For Groots Dranken
The role of Newconomie in one sentence
Newconomie helps Groots Dranken to bring together two liquor stores, rental activities, webshop,
cash register, and marketing in one smart Odoo environment.
The role of Newconomie in one sentence
Newconomie helps Groots Dranken to bring together two liquor stores, rental activities, webshop,
cash register, and marketing in one smart Odoo environment.
FQS
Groots Dranken consists of two physical liquor stores: Groot's Dranken in Drunen and De Drie Dennen in Baarle-Nassau. Additionally, the company is active in renting items for parties and events. The biggest challenge was maintaining overview and control over daily operations. The use of various separate systems resulted in a lot of manual work, duplicate work, and a lack of central control.
Newconomie has set up Odoo as one central and clear business software where retail sales, webshop, rental activities, and marketing fully come together. Here, the daily practice of the liquor stores has been translated into an efficient and workable digital system that optimally supports the business operations.
Cash systems: The cash registers now logically align with the store practice. Products, prices, inventory, and sales data come together directly in one system, which reduces duplicate work and minimizes the chance of errors.
Inventory management: Liquor stores work with a very broad and varying assortment. With Odoo, Groots Dranken now has real-time insight per location into what is available, what needs to be replenished, and which products need extra attention.
The rental is no longer a separate administration alongside the store, but a professional part of the same business operations. Newconomie has set up a streamlined application in Odoo for this, which allows for clear management of matters such as planning, availability, reservations, returns, any deposits, and combinations with drink orders.
Because there was often too little time in practice to consistently execute marketing, Newconomie has completely taken over these activities and linked them to Odoo. This is carried out from a clear plan and includes:
A structural marketing plan.
Preparing actions and campaigns.
Drafting and sending newsletters and email campaigns.
Updating website content and performing basic SEO optimizations.
Managing social media and online visibility.
Measuring results and follow-up from the CRM and customer data.
The implementation of Odoo has primarily provided Arno with peace, overview, and better control over his entire business. The main results are fewer separate systems, less noise, and a modern digital foundation that allows Groots Dranken to grow efficiently and scalably in the future.