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Growth Sprint Beverage Sector 2026 | Ready for Fall

July 17, 2026 by
Growth Sprint Beverage Sector 2026 | Ready for Fall
Brouwhoeve

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Growth Sprint Beverage Sector 2026:
prepare your business now for autumn


✽ 
Use
the summer to prepare your liquor store, wine shop, winery, import business, wholesaler, or beverage brand for the important autumn and holiday season.


The Growth Sprint Beverage Sector 2026 is a practical implementation program by Newconomie for Dutch liquor stores, wine shops, wine merchants, wineries, importers, wholesalers, distributors, and beverage brands. The program helps businesses better align their online shop, product data, inventory, B2B sales, CRM, marketing, and administration before autumn, usually with Odoo as the central business software.

VIEW ALL POSSIBILITIES FOR THE BEVERAGE SECTOR 

Growth Sprint Beverage Sector 2026: prepare your business now for the fall


 Use the summer to get your liquor store, wine trade, winery, import business, wholesale or beverage brand ready to make the important fall and holiday season.


The Growth Sprint Beverage Sector 2026 is a practical implementation track from Newconomie for Dutch liquor stores, wine shops, wine trades, wineries, importers, wholesalers, distributors and beverage brands. The track helps companies to better align webshop, product data, inventory, B2B sales, CRM, marketing and administration before the fall, usually with Odoo as the central business software. 

VIEW ALL POSSIBILITIES FOR THE BEVERAGE SECTOR 

Summer Is Not the Same for Every Beverage Business

The summer is not the same for every beverage company

A liquor store notices in the summer often immediately that regular customers are on vacation and store visits become less predictable.  A wine trade or importer may actually face a quieter acquisition period, longer response times from business customers, and delayed decisions.
 
A winery or beverage brand often uses the same months to prepare new vintages, assortments, campaigns, and distribution.   

“The pressure differs per business model, but one development is broadly visible: digital sales remain important. Statistics Netherlands (CBS) reported that Dutch online retail turnover in May 2026 was 4.8 percent higher than a year earlier. For multichannel stores, which combine physical sales and online sales, growth was 6.7 percent.”

Central Bureau of Statistics
In May 2026

Within the liquor store market, the pressure is even more concrete. Hiiper reported a sharp decline in the market for 2025. This figure does not automatically apply to every winery, importer, or wholesaler, but it does underline that waiting is not a growth strategy.
The question is therefore not whether every beverage company should start a large national online shop. The question is which commercial and operational improvements will truly add value before autumn   

A liquor store often notices in the summer that regular customers are on vacation and store visits become less predictable.  A wine trade or importer may actually face a quieter acquisition period, longer response times from business customers, and delayed decisions.
 
A winery or beverage brand often uses the same months to prepare new vintages, assortments, campaigns, and distribution.   

“The pressure varies by business model, but one development is widely visible: digital sales remain important. The Central Bureau of Statistics reported that the Dutch online retail turnover in May 2026 4.8 percent was higher than a year earlier. In multichannel stores, which combine physical sales and online sales, the growth was 6.7 percent.

Central Bureau of Statistics
In May 2026

A liquor store notices in the summer that regular customers are often on vacation and store visits become less predictable. A wine trader or importer may face a quieter acquisition period, longer response times from business customers, and delayed decisions. A winery or beverage brand often uses the same months to prepare new vintages, assortments, campaigns, and distribution.   




Who Is the Growth Sprint Intended For?

The campaign targets companies that sell or distribute wine, spirits, beer, non-alcoholic beverages, and related products, but do not primarily produce. Breweries and distilleries will receive a separate sector approach later for production, recipes, batches, and excise processes.

Who is the Growth Sprint intended for?


The campaign targets companies that sell or distribute wine, spirits, beer, non-alcoholic beverages, and related products, but do not primarily produce. Breweries and distilleries will receive a separate sector approach later for production, recipes, batches, and excise processes.

Why Summer Is the Right Time

From September onwards, commercial pressure increases rapidly for many businesses. Tastings, autumn assortments, hospitality deliveries, corporate gifts, Black Friday, Sinterklaas, Christmas, and New Year's Eve follow each other in quick succession.

Those who only start in November with cleaning up product data, organizing B2B prices or building a campaign, is too late. The summer provides space to make choices, data to check, systems to test and train employees.

Producten, jaargangen, barcodes, verpakkingen, prijzen en afbeeldingen controleren.
 Logically organize inventory locations, store inventory, and commercial inventory.
 Collect business customers, distributors, and previous quotes into one CRM.







● Prepare online shops, ordering portals, and customer-specific pricelists.
 Set up campaigns for tastings, hospitality, corporate gifts, and holidays.
● Have employees work with the new processes before it gets busy.

Why summer is the right time

From September, the commercial pressure quickly increases for many companies. Tastings, autumn assortments, hospitality deliveries, promotional gifts, Black Friday, Saint Nicholas, Christmas and New Year's follow each other in quick succession.

Anyone who only starts in November with cleaning up product data, organizing B2B prices or building a campaign, is too late. Summer provides space to make choices, to check data, test systems and train employees.

Check products, years, barcodes, packaging, prices, and images.
Logically organize stock locations, store inventory, and trade inventory.
Collect business customers, distributors, and previous quotes in one CRM

Webshops, order portals, and customer-dependent price lists.
Prepare campaigns for tastings, hospitality, promotional gifts, and holidays.
Have employees work with the new processes before it gets busy.

Wat is de Groeisprint Drankensector 2026? 

The Growth sprint Beverage sector 2026 is not a free revenue check and not a general advisory report. It is a concrete execution and implementation process through which Newconomie realizes one or more improvements within your company. In advance, we establish which growth route will be executed, what data is needed, who is responsible for what, what generates and what investment is associated with it. You are not choosing an unlimited IT project, but a clear scope that aligns with your business model and commercial priorities


What is the Growth Sprint Beverage Sector 2026? 

The Growth Sprint Beverage Sector 2026 is not a free revenue check and not a general advisory report. It is a concrete execution and implementation process through which Newconomie realizes one or more improvements within your company. In advance, we establish which growth route will be executed, what data is needed, who is responsible for what, and what Newconomie yields and which investment is associated with it. You are not choosing an unlimited IT project, but a clear scope that aligns with your business model and commercial priorities





What does the Growth sprint mean for your type of business?

What does the Growth sprint mean for your type of business?

Selling alcohol online requires a good working method.


Whoever sells alcohol online must not only organize technology and logistics. The legal sales conditions must also be correctly processed in the ordering and delivery processes. 

The NVWA states that the customer's age for online alcohol sales must be checked before completing the purchase and that control is also needed upon delivery. Additionally, specific restrictions apply to the assortment for online retailers. Always have the final procedure legally checked when the business model or assortment changes.

Odoo webshop for La Bouteille delicacies and gift packages

Age verification, delivery instructions, assortment, price promotions, and responsibilities of delivery partners must be clearly documented before going live. Newconomie can set up the technical workflow, but does not replace legal advice.  

Selling alcohol online requires a good working method


Anyone selling alcohol online must not only organize technology and logistics. The legal sales conditions must also be correctly processed in the ordering and delivery processes. 

The
NVWA indicates that the customer's age for online alcohol sales must be checked before completing the purchase and that verification is also needed upon delivery. Additionally, specific restrictions apply to the assortment for online liquor stores. Always have the final procedure legally checked when the business model or assortment changes.

Odoo webshop for La Bouteille delicacies and gift packages

Age verification, delivery instructions, assortment, price promotions, and responsibilities of delivery partners must be clearly documented before going live. Newconomie can set up the technical workflow, but does not replace legal advice.  

A practical planning towards the fall

The Growth sprint works best when the chosen improvements are tested before the busiest fall rush. A possible schedule is:



July

Define goals, growth path, and scope. Inventory product data, systems, and responsibilities.



August

Set up, build, import, clean up, and test

Early September

Training, acceptance test, and controlled go-live.



September and October 

B2B follow-up, tastings, webshop campaigns, and activate relationship gifts.

November and December

Order processing, customer follow-up, reporting, and adjustments. 

A practical planning towards the fall

The Growth sprint works best when the chosen improvements are tested before the busiest fall rush. A possible schedule is:



July

Define goals, growth path, and scope. Inventory product data, systems, and responsibilities.



August

Set up, build, import, clean up, and test

Early September

Training, acceptance testing, and controlled go-live.



September and October 

B2B follow-up, tastings, webshop campaigns, and activate corporate gifts.

November and December

Order processing, customer follow-up, reporting, and adjustments. 

The actual planning depends on the size of the assortment, the quality of the available data, the number of websites and warehouses, and the chosen components. The sooner the preparation starts, the more room there is to test carefully.

What does Newconomie deliver concretely?  


Newconomie not only provides advice or software. Depending on the assignment, we can also take care of the actual setup, migration, content, and further execution.

Odoo-setup for sales, CRM, inventory, purchasing, cash register, webshop, and B2B. 
Cleaning and importing of products, customers, suppliers, prices, and inventory.
Website, webshop, and customer portal development.
● Product categories, features, filters, texts, and images.
 SEO for products, brands, regions, and business search queries.
Email campaigns and marketing automation.
 Business landing pages, quotes, and follow-up processes
 Training of employees and support during go-live.
● Ongoing management of webshop, product data, content, and campaigns.

 


Entrepreneurs who do not want to take over the daily digital execution themselves can opt for full digital relief by Newconomie. This way, the team remains focused on assortment, customers, and commercial relationships, while Newconomie carries out the agreed digital tasks.

 


What does Newconomie deliver concretely?  

Newconomie not only provides advice or software. Depending on the assignment, we can also take care of the actual setup, migration, content, and further execution.

Odoo-setup for sales, CRM, inventory, purchasing, cash register, webshop, and B2B. 
Cleaning up and importing products, customers, suppliers, prices, and inventory.
Development of website, webshop, and customer portal.
● Product categories, features, filters, texts, and images.
 SEO for products, brands, regions, and business search queries.
Email campaigns and marketing automation.
 Business landing pages, quotes and follow-up processes
 Training of employees and support during go-live.
● Ongoing management of webshop, product data, content and campaigns.


The stores continue to operate separately, while the owner gains central insight into sales, inventory, customers, and results. The case is retail-focused, but the principles of central product data, multiple locations, and integrated sales are also relevant for wine merchants and distributors.

View the full case of Groots Dranken and De Drie Dennen.

Practical experience: Groots Dranken and De Drie Dennen

Groots Dranken en De Drie Dennen werken met twee fysieke slijterijen, kassaverkoop, voorraad, een webshop, verhuuractiviteiten en marketing. Newconomie helpt om deze onderdelen samen te brengen in één overzichtelijke Odoo-omgeving.

Practical experience:
La Bouteille


La Bouteille combines a local liquor store and wine trade with digital growth. Newconomie supports with Odoo, webshop management, SEO, product content, blogs, newsletters, and social media.

The collaboration shows that technology, product presentation, online visibility, and ongoing execution must come together. This applies not only to a store but also to a winery or importer looking to develop products and relationships structurally online.

Read how La Bouteille grows locally and online with Newconomie.

The stores continue to operate separately, while the owner gains central insight into sales, inventory, customers and results. The case is retail-focused, but the principles of central product data, multiple locations and integrated sales are also relevant for wine merchants and distributors.

View the full case of Groots Dranken and De Drie Dennen.

Practical experience: Groots Dranken and De Drie Dennen

Groots Dranken and De Drie Dennen operate with two physical liquor stores, cash sales, inventory, a webshop, rental activities and marketing. Newconomie helps to bring these components together in one clear Odoo environment.

Practical experience:
La Bouteille


La Bouteille combines a local liquor store and wine trade with digital growth. Newconomie supports with Odoo, webshop management, SEO, product content, blogs, newsletters and social media.

The collaboration shows that technology, product presentation, online visibility and ongoing execution must come together. This applies not only to a store but also to a winery or importer that wants to develop products and relationships structurally online.

Read how La Bouteille grows locally and online with Newconomie.

For which companies is the Growth sprint suitable?

The Growth Sprint is less suitable for enterprises that are only looking for a cheap standalone software package without wanting to improve product data, processes, or daily working methods.


 A liquor store or wine shop without a good online shop or with separate systems.
 A wine merchant wanting to better combine consumer and business sales.
 A winery or beverage brand wanting to strengthen direct sales and distribution relations.
An importer with multiple pricelists, suppliers, and warehouses.
 A wholesaler or distributor wanting to process standard orders via a B2B portal.
A company with multiple stores, websites, brands, or enterprises. 
An entrepreneur wanting to outsource product management, marketing, or online shop work 
A beverage company wanting to execute a concrete project before autumn.

For which companies is the Is Growth sprint suitable?

The Growth sprint is less suitable for companies that are only looking for a cheap standalone software package without wanting to improve product data, processes, or daily operations.


A liquor store or wine shop without a good webshop or with separate systems.
A wine business that wants to better combine retail and business sales.
A winery or beverage brand that wants to strengthen direct sales and distribution relationships.
An importer with multiple price lists, suppliers, and warehouses.
A wholesaler or distributor that wants to process standard orders through a B2B portal.
A company with multiple stores, websites, brands, or businesses.
An entrepreneur who wants to outsource product management, marketing, or webshop work.
A beverage company that wants to execute a concrete project before the fall. 


How does a Growth sprint in the beverage sector begin?


The initial meeting is intended to determine whether there is a good fit. It is not a comprehensive free business analysis. A concrete proposal follows for a suitable assignment.

How does a Growth sprint in the beverage sector begin?


The first meeting is intended to determine if there is a good fit. It is not a comprehensive free business analysis. A concrete proposal follows a suitable assignment.

Prepare now, sell stronger later


The fall will not automatically be successful because demand increases.
Good results require up-to-date product information, reliable inventory, a clear online presentation, timely B2B follow-up, and targeted communication with existing relationships. 

The summer gives you the opportunity to lay that foundation now. 
With the Growth Sprint Beverage Sector 2026 helps Newconomie your liquor store, wine trade, winery, or beverage company to become better organized, more visible, and commercially more active before the key sales months.


Prepare now, sell stronger later


The fall will not automatically be successful because demand increases.
Good results require up-to-date product data, reliable inventory, a clear online presentation, timely B2B follow-up, and targeted communication with existing relationships. 

The summer gives you the opportunity to lay that foundation now. 

With the Growth Sprint Beverage Sector 2026 helps Newconomie your liquor store, wine trade, wine house or drinks company to become better organized, more visible, and commercially more active before the main sales months.


Discuss your Growth Sprint Beverage Sector 2026 Do you want to improve your webshop, product data, inventory, B2B sales, customer management, or marketing before the fall? Schedule a digital introduction. We will discuss which specific process fits your company and make a clear proposal if there is a good match.

SCHEDULE A DIGITAL INTRODUCTION WITH NEWCONOMY


Frequently asked questions about the Growth Sprint Beverage Sector 2026

The Growth Sprint Beverage Sector 2026 is a practical implementation process from Newconomy for liquor stores, wine shops, wine traders, wineries, importers, wholesalers, distributors, and beverage brands. The process can focus on webshop, product data, inventory, B2B sales, CRM, marketing, and administration.

The Growth Sprint is intended for commercial companies in wine and beverages. Breweries and distilleries are excluded from this campaign, as production, batches, and excise processes will be developed later in separate sector solutions.

No. An initial introduction is non-binding, but analysis, setup, migration, content, and implementation are carried out as a professional assignment. Work and investments will be documented in advance.

Not in every situation. Newconomy assesses which components need to be connected. When webshop, inventory, customers, B2B sales, and administration need to work better together, a central Odoo environment can be the most logical basis.

That depends on the technology, product data, and desired connections. Sometimes an existing environment can be improved. In other cases, a new integrated website, webshop, or B2B environment is more efficient.

Yes. Odoo can support various sales channels, price lists, customer groups, webshops, quotes, sales orders and payment terms. The setup is tailored to the actual sales processes.

Yes. Odoo can support multiple stores, warehouses, websites, and companies. It must be determined in advance which data will be shared and which will remain separate by location or business.  

Yes. Newconomie can check, clean up, and import products, customers, suppliers, prices, and inventory. The necessary preparation depends on the quality and structure of the source files.

Yes. Newconomie can perform SEO, product content, newsletters, blogs, email campaigns, social media, and ongoing webshop management.  

For preparation for the fall, starting in July or August is ideal. The feasible go-live depends on the scope of the project, the number of products, websites, and locations, and the quality of the available data.

About Newconomie

 
Newconomie is an Odoo partner and helps companies with Odoo implementation, website and webshop development, SEO,  marketing and complete digital outsourcing. Within the beverage sector, Newconomie has practical experience with, among others, Groots Dranken, De Drie Dennen, and La Bouteille. 

 Check out the working method of Newconomie  Contact us directly

About Newconomie

 
Newconomie
is Odoo partner and helps companies with Odoo implementation, website- and webshop development, SEO, marketing and complete digital relief. In the beverage sector, Newconomie has practical experience with, among others, Groots Dranken, De Drie Dennen, and La Bouteille. 

 Check the working method of Newconomie  Contact us directly

Growth Sprint Beverage Sector 2026 | Ready for Fall
Brouwhoeve July 17, 2026
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