Liquor Store & Wine Merchant La Bouteille has been a household name in Hellevoetsluis for three decades.
But even an established name must innovate to remain relevant in the modern market.
Newconomie helped Eric and Fenna de Kruijf translate their passion for wines, spirits, and their own "Hell of a Beer"
collection into a powerful, future-proof Odoo platform.
Liquor store & Wine shop La Bouteille has been a household name in Hellevoetsluis for three decades. But even an established name must innovate to remain relevant in the modern market. Newconomie helped Eric and Fenna de Kruijf translate their passion for wines, spirits, and their own "Hell of a Beer" collection into a powerful, future-proof Odoo platform.
The Challenge
After 31 years of personal advice in the store in Struytse Hoeck, La Bouteille was ready for the next step: a full digital presence. The challenge was to maintain the personal character and deep knowledge of Eric and Fenna during the transition to online. Additionally, their own beer line, "Hell of a Beer," needed to have a prominent place, and the inventory between the physical store and the new webshop had to work seamlessly together.
The Solution
Newconomie implemented an all-in-one solution that connects the physical store and the digital world. The focus was on creating anomnichannel experience: customers can now order online and pick it up in the store (Click & Collect), or have their favorite delicacies and specialty beers delivered to their homes.
The Challenge
After 31 years of personal advice in the store in Struytse Hoeck, La Bouteille was ready for the next step: a full digital presence. The challenge was to maintain the personal character and deep knowledge of Eric and Fenna during the transition to online. Additionally, their own beer line, "Hell of a Beer," needed to have a prominent place, and the inventory between the physical store and the new webshop had to work seamlessly together.
The Solution
Newconomie implemented an all-in-one solution that connects the physical store and the digital world. The focus was on creating anomnichannel experience: customers can now order online and pick it up in the store (Click & Collect), or have their favorite delicacies and specialty beers delivered to their homes.
The power behind the scenes: Our Odoo approach
Although we have digitized the entire back office, these are the systems that make a difference for La Bouteille:
eCommerce & Web design: A modern, clear webshop that breathes the atmosphere of the store and gives the "Hell of a Beer" collection the attention it deserves.
Inventory Management:Whether a bottle is sold in the store in Hellevoetsluis or through the webshop, the inventory is always up-to-date.
POS (Point of Sale):An intuitive cash register solution for the store that is directly linked to customer data and accounting.
Email Marketing & CRM:This allows La Bouteille to inform their loyal customer base about new wine imports or beer releases.
Delicacies & Bundles:Specific modules for assembling gift packages, one of La Bouteille's specialties.
"Less time on the computer, more time for the customer: Odoo brings 31 years of administration back to the essence."
The power behind the scenes: Our Odoo approach
Although we have digitized the entire back office, these are the systems that make a difference for La Bouteille:
eCommerce & Web design: A modern, clear webshop that breathes the atmosphere of the store and gives the "Hell of a Beer" collection the attention it deserves.
Inventory Management:Whether a bottle is sold in the store in Hellevoetsluis or through the webshop, the inventory is always up-to-date.
POS (Point of Sale):An intuitive cash register solution for the store that is directly linked to customer data and accounting.
Email Marketing & CRM:This allows La Bouteille to inform their loyal customer base about new wine imports or beer releases.
Delicacies & Bundles:Specific modules for assembling gift packages, one of La Bouteille's specialties.
"Less time on the computer, more time for the customer: Odoo brings 31 years of administration back to the essence."
Het Resultaat
La Bouteille has now found the perfect balance between the familiar service in the store and the convenience of online shopping. Efficiency has increased, the error margin in inventory has disappeared, and the passion of Eric and Fenna now reaches a much larger audience, far beyond the borders of Hellevoetsluis.
Het Resultaat
La Bouteille has now found the perfect balance between the familiar service in the store and the convenience of online shopping. Efficiency has increased, the error margin in inventory has disappeared, and the passion of Eric and Fenna now reaches a much larger audience, far beyond the borders of Hellevoetsluis.
"Newconomie has brought our store into the 21st century without us losing our soul. The system is logical, fast, and gives us the overview we needed to continue growing. The passion with which they worked on our webshop matches the passion we have for our products. We can now face the next 30 years with peace of mind."
"Newconomie has brought our store into the 21st century without us losing our soul. The system is logical, fast, and gives us the overview we needed to continue growing. The passion with which they worked on our webshop matches the passion we have for our products. We can now face the next 30 years with peace of mind."
Is your store ready for a digital leap?
At Newconomie, we understand that tradition and technology go hand in hand.
Whether you have been around for 30 years or are just starting, we build the digital foundation for your success.
Contact us for a no-obligation conversation.
Is your store ready for a digital leap?
At Newconomie, we understand that tradition and technology go hand in hand.
Whether you have been around for 30 years or are just starting out, we build the digital foundation for your success.
Contact us for a no-obligation conversation.