From drink idea to a strong and marketable brand
Developing a new beverage brand requires more than a good recipe and an attractive label. The product, the story, the packaging, the product information, and the online presentation must together form one recognizable whole.
At CORAL Rum 12 Years, these components came together step by step. Brouwhoeve focused on the rum and the production-ready execution. Newconomie translated the concept into a complete brand presentation, a central product structure in Odoo, and a foundation for online sales, SEO, and promotion.
From drink idea to a strong and marketable brand
Developing a new beverage brand requires more than a good recipe and an attractive label. The product, the story, the packaging, the product information, and the online presentation must together form one recognizable whole.
At CORAL Rum 12 Years, these components came together step by step. Brouwhoeve focused on the rum and the production-ready execution. Newconomie translated the concept into a complete brand presentation, a central product structure in Odoo, and a foundation for online sales, SEO, and promotion.
Brand development and product information in line
Brand development and product information in line
The same product information is used in Odoo, on the product page, in the webshop, and during marketing campaigns. By working from one central source, data and texts remain consistent across all sales channels.
The name CORAL is short, international, and directly connected to the maritime branding world. The logo represents a stylized coral. Deep ocean blue, organic structures, and gold-colored details together form the visual identity.
The presentation had to be not only beautiful but also practical. The front and back labels need space for, among other things, the product name, aging, content, alcohol percentage, producer information, batch information, and barcode.
The same product information is used in Odoo, on the product page, in the webshop, and during marketing campaigns. By working from one central source, data and texts remain consistent across all sales channels.
The name CORAL is short, international, and directly connected to the maritime brand world. The logo represents a stylized coral. Deep ocean blue, organic structures, and gold-colored details together form the visual identity.
The presentation had to be not only beautiful but also practical. The front and back labels need space for, among other things, the product name, aging, content, alcohol percentage, producer information, batch information, and barcode.
From bottle and gift box to product photography
The wide bottle with rounded shoulders gives CORAL the appearance of a modern carafe. The oval label combines an abstract coral pattern with a deep blue background and golden accents.
Product photography brings these choices to life. Freestanding images show the bottle and packaging clearly, detail photos capture the cap and label, and atmospheric images translate the story of ocean and coral into an appealing visual world.
The same style has been carried through for the gift box. A sleek black box is wrapped with a wide cardboard band in ocean blue, featuring the coral pattern, the logo, and gold lines. This makes the packaging part of the brand experience and not just a protective box.
From bottle and gift box to product photography
The wide bottle with rounded shoulders gives CORAL the appearance of a modern carafe. The oval label combines an abstract coral pattern with a deep blue background and golden accents.
Product photography brings these choices to life. Freestanding images show the bottle and packaging clearly, detail photos capture the cap and label, and atmospheric images translate the story of ocean and coral into an appealing visual world.
The same style has been carried through for the gift box. A sleek black box is wrapped with a wide cardboard band in ocean blue, featuring the coral pattern, the logo, and gold lines. This makes the packaging part of the brand experience and not just a protective box.
Coral as the central product in Odoo
A marketable brand must also be well managed behind the scenes. Therefore, CORAL is set up in Odoo as a complete product, with product descriptions, images, prices, taxes, barcode, inventory settings, packaging, and sales channels.
The same data can be used for inventory management, sales orders, invoicing, and the webshop. A change in a price, product text, or image does not need to be entered repeatedly in different systems.
This saves time, reduces the chance of errors, and ensures that customers see the same information online as employees in administration and sales.
Read more about Odoo for liquor stores, beverage brands, and beverage companies.
Coral as the central product in Odoo
A marketable brand must also be well managed behind the scenes. Therefore, CORAL is set up in Odoo as a complete product, with product descriptions, images, prices, taxes, barcode, inventory settings, packaging, and sales channels.
The same data can be used for inventory management, sales orders, invoicing, and the webshop. A change in a price, product text, or image does not need to be entered repeatedly in different systems.
This saves time, reduces the chance of errors, and ensures that customers see the same information online as employees in administration and sales.
Read more about Odoo for liquor stores, beverage brands, and beverage companies.
Website, webshop, and online sales
The product page must do more than just show a bottle. Visitors should immediately understand what makes CORAL special, how the rum is aged, and why the product is suitable for enjoying yourself or giving as a gift.
Therefore, the page combines strong product photography, the brand story, clear product information, and a visible ordering option. The twelve-year aging, Oloroso cask finish, gift packaging, and key flavor characteristics also receive a clear place.
The webshop is not separate from the business operations. Orders, customer data, payments, inventory, and follow-up come together in Odoo. This creates one clear line from online visit to order, payment, and further processing.
Also, see how Newconomie works on professional websites and webshops.
Website, webshop, and online sales
The product page must do more than just show a bottle. Visitors should immediately understand what makes CORAL special, how the rum is aged, and why the product is suitable for enjoying yourself or giving as a gift.
Therefore, the page combines strong product photography, the brand story, clear product information, and a visible ordering option. The twelve-year aging, Oloroso cask finish, gift packaging, and key flavor characteristics also receive a clear place.
The webshop is not separate from the business operations. Orders, customer data, payments, inventory, and follow-up come together in Odoo. This creates one clear line from online visit to order, payment, and further processing.
Also, see how Newconomie works on professional websites and webshops.
SEO, marketing and promotion
A nice product page only delivers results when the right target audience can find it. For CORAL, relevant search queries around twelve-year rum, premium rum, Oloroso finish, luxury drink gifts, and private label rum are taken into account.
The SEO structure consists of a clear page title, meta description, logical headings, descriptive alt texts, and internal links to relevant product, brand, and information pages.
The blog on Brouwhoeve mainly talks about the rum, the aging, the bottle, and the production. This Newconomie case shows how brand development, Odoo, webshop, product photography, SEO, and marketing are interconnected.
The same images and texts can then be used for social media, newsletters, business presentations, tastings, and introduction campaigns. By building all communication from one brand story, CORAL remains recognizable.
Read more about Newconomie's SEO service.
SEO, marketing and promotion
A nice product page only delivers results when the right target audience can find it. For CORAL, relevant search queries around twelve-year rum, premium rum, Oloroso finish, luxury drink gifts, and private label rum are taken into account.
The SEO structure consists of a clear page title, meta description, logical headings, descriptive alt texts, and internal links to relevant product, brand, and information pages.
The blog on Brouwhoeve mainly talks about the rum, the aging, the bottle, and the production. This Newconomie case shows how brand development, Odoo, webshop, product photography, SEO, and marketing are interconnected.
The same images and texts can then be used for social media, newsletters, business presentations, tastings, and introduction campaigns. By building all communication from one brand story, CORAL remains recognizable.
Read more about Newconomie's SEO service.
The collaboration between Brouwhoeve and Newconomie
CORAL shows what is possible when product development and digital execution align from the start.
Brouwhoeve brings knowledge of rum, aging, bottling, and private label production. Newconomie translates the product into a commercial and digital structure, with brand presentation, product information, Odoo, website, webshop, SEO, product photography, and marketing.
The result is not a collection of loose parts, but one brand that can be presented, managed, and sold professionally.
Also read how Brouwhoeve was automated with Odoo. Newconomie positions its services for beverage companies around central product data, inventory, webshop, and commercial processes.
The collaboration between Brouwhoeve and Newconomie
CORAL shows what is possible when product development and digital execution align from the start.
Brouwhoeve brings in knowledge of rum, aging, bottling, and private-label production. Newconomie translates the product into a commercial and digital structure, featuring brand presentation, product information, Odoo, website, webshop, SEO, product photography, and marketing.
The result is not a collection of loose parts, but one brand that can be presented, managed, and sold professionally.
Also read how Brouwhoeve was automated with Odoo. Newconomie positions its services for beverage companies around central product data, inventory, webshop, and commercial processes.
Also developing your own beverage brand?
Do you have an idea for your own rum, gin, whiskey, vodka, liqueur, or other beverage brand and want everything around the website, webshop, and online sales to align well?
Newconomie helps you to professionally establish your brand digitally. From the structure of the website and the setup of the webshop to product pages, Odoo, product photography, SEO, and online promotion. This creates a clear and sales-oriented online environment where customers discover your brand, build trust, and can order directly.
Schedule a no-obligation introduction with Newconomie and discuss how your beverage idea can grow into a professional online brand.
Also developing your own beverage brand?
Do you have an idea for your own rum, gin, whiskey, vodka, liqueur, or other beverage brand and want everything around the website, webshop, and online sales to align well?
Newconomie helps you to professionally establish your brand digitally. From the structure of the website and the setup of the webshop to product pages, Odoo, product photography, SEO, and online promotion. This creates a clear and sales-oriented online environment where customers discover your brand, build trust, and can order directly.
Schedule a no-obligation introduction with Newconomie and discuss how your beverage idea can grow into a professional online brand.
FAQ
The process starts with determining the target audience, positioning, flavor direction, and sales channels. Then the name, brand story, visual identity, packaging, and digital presentation are developed.
Brouwhoeve focuses on the beverage, aging, bottling, technical product development, and private label production. The goal is to turn an idea into a production-ready and marketable product.
Newconomie supports brand presentation, product information, Odoo, website and webshop, SEO, product photography, marketing, and online promotion.
Odoo allows for centralized use of product data for inventory, sales, invoicing, and webshop. This prevents duplicate entries and helps keep prices, texts, and images consistent.
Yes, when the product information, inventory, prices, taxes, payments, age communication, and webshop are set up correctly. The product page, photography, and order processing must also align with the brand's positioning.
FAQ
The process starts with determining the target audience, positioning, flavor direction, and sales channels. Then the name, brand story, visual identity, packaging, and digital presentation are developed.
Brouwhoeve focuses on the beverage, aging, bottling, technical product development, and private label production. The goal is to turn an idea into a production-ready and marketable product.
Newconomie supports brand presentation, product information, Odoo, website and webshop, SEO, product photography, marketing, and online promotion.
Odoo allows for centralized use of product data for inventory, sales, invoicing, and webshop. This prevents duplicate entries and helps keep prices, texts, and images consistent.
Yes, when the product information, inventory, prices, taxes, payments, age communication, and webshop are set up correctly. The product page, photography, and order processing must also align with the brand's positioning.